Skip to content
MarketScale
‹ Back to IndustriesTransportation

Keep on Truckin’: The Future of the Trucking Industry

Worker shortages, geopolitical forces and the lingering impacts to the supply chain due to a global pandemic; that’s a lot of challenges for any industry to bear, but one could easily argue its impact on the trucking and logistics industry is by far the most prominent. The situation today will make for lasting changes in…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Promoted content from Cargomatic on MarketScale.

Share

Get featured

Want to get featured in MarketScale Transportation?

Create a free MarketScale workspace and get your company's expertise featured across our Transportation coverage. No credit card, no demo required.

Request an invite

Worker shortages, geopolitical forces and the lingering impacts to the supply chain due to a global pandemic; that’s a lot of challenges for any industry to bear, but one could easily argue its impact on the trucking and logistics industry is by far the most prominent.

The situation today will make for lasting changes in trucking. So, what are those factors trucking companies must navigate into the future as they prepare for more pressures around environmental impact, operational efficiency and safety?

Matt Schrap, CEO of Harbor Trucking Association, joined host Daniel Litwin to tackle these topics and more.

The Harbor Trucking Association is an advocacy and education organization for the trucking industry, focusing on promoting strategies for emission reductions, internodal truck efficiencies and retaining American jobs across the west coast.

But perhaps most important is the agency’s mission to educate the consumer on the importance trucking plays on their everyday lives, something Schrap said Americans got a crash course in during the pandemic.

“Delivery of goods in a timely manner has really shined a light on how important the industry is,” Schrap said. “And as we move forward, there are so many discussions around technological solutions, air quality improvements through technology, driver shortage challenges that we’re all experiencing right now, and how technology might be able to assist with that.”

Even without a pandemic impacting workers and causing shortages, the trucking industry already faced challenges finding qualified drivers, which Schrap said is an ongoing issue and concern.

“The average age of a trucker today is around 57 years old, so we see folks eventually looking at retirement, and there is no one standing behind them to fill that gap,” Schrap said. “Money and compensation are a major factor, but also there are some of those ‘quality of life’ things that folks need to think about.”

Factors such as time at home, proximity to home, particular routes and equipment that a driver is operating all play a role in securing and retaining qualified drivers.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Cargomatic

Part of this channel

Cargomatic

Short-haul freight intelligence for shippers and logistics teams.

Visit the channel

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

U.S. freight markets are repricing around two simultaneous shocks: the Iran conflict and tariff deadlines

U.S. freight markets are repricing around two simultaneous shocks: the Iran conflict and tariff deadlines

The U.S. freight markets are experiencing significant changes due to two major events: the conflict involving Iran and upcoming tariff deadlines. Saudi crude oil flows to the U.S. have completely halted, and a 50% Canadian tariff deadline is approaching on August 19. These factors are causing supply chain teams to reconsider their strategies and responses.

  • 01Saudi crude oil flows to the U.S. have dropped to zero amid global tensions.
  • 02The price of Brent crude oil has reached $82.55.
  • 03A 50% Canadian tariff deadline is approaching on August 19, affecting supply chain decisions.

Aug 16, 2026

Saudi crude shipments to the U.S. hit zero as Hormuz disruption reshapes global freight costs

Saudi crude shipments to the U.S. hit zero as Hormuz disruption reshapes global freight costs

Saudi Arabia's crude oil shipments to the United States have dropped to zero due to disruptions caused by the Hormuz region tensions. This geopolitical conflict has influenced global oil prices, with Brent crude rising by 3.9% to $82.55 a barrel. The situation is impacting fleet operators and procurement teams dealing with increased freight costs.

  • 01Saudi crude oil shipments to the U.S. have hit zero.
  • 02Brent crude oil prices have risen by 3.9% to $82.55 per barrel.
  • 03Freight costs are increasing due to regional tensions impacting global oil supply.

Aug 15, 2026

AI infrastructure demand and tariff volatility are reshaping U.S. freight, warehouse, and customs operations simultaneously

AI infrastructure demand and tariff volatility are reshaping U.S. freight, warehouse, and customs operations simultaneously

AI infrastructure demand and tariff volatility are significantly impacting the U.S. freight, warehouse, and customs operations. Supply chains are being affected by the concurrent needs for data-center expansion and changes in trade policies. This is leading to shifts in warehouse construction, airfreight, and customs processes.

  • 01AI infrastructure demand and tariff volatility are reshaping U.S. freight operations.
  • 02Supply chains are facing challenges due to simultaneous changes in warehouse, freight, and customs operations.
  • 03Data-center build-out and trade policy shifts are affecting supply chains on multiple fronts.

Aug 15, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512