Keep on Truckin’: The Future of the Trucking Industry

August 2, 2021

Worker shortages, geopolitical forces and the lingering impacts to the supply chain due to a global pandemic; that’s a lot of challenges for any industry to bear, but one could easily argue its impact on the trucking and logistics industry is by far the most prominent.

The situation today will make for lasting changes in trucking. So, what are those factors trucking companies must navigate into the future as they prepare for more pressures around environmental impact, operational efficiency and safety?

Matt Schrap, CEO of Harbor Trucking Association, joined host Daniel Litwin to tackle these topics and more.

The Harbor Trucking Association is an advocacy and education organization for the trucking industry, focusing on promoting strategies for emission reductions, internodal truck efficiencies and retaining American jobs across the west coast.

But perhaps most important is the agency’s mission to educate the consumer on the importance trucking plays on their everyday lives, something Schrap said Americans got a crash course in during the pandemic.

“Delivery of goods in a timely manner has really shined a light on how important the industry is,” Schrap said. “And as we move forward, there are so many discussions around technological solutions, air quality improvements through technology, driver shortage challenges that we’re all experiencing right now, and how technology might be able to assist with that.”

Even without a pandemic impacting workers and causing shortages, the trucking industry already faced challenges finding qualified drivers, which Schrap said is an ongoing issue and concern.

“The average age of a trucker today is around 57 years old, so we see folks eventually looking at retirement, and there is no one standing behind them to fill that gap,” Schrap said. “Money and compensation are a major factor, but also there are some of those ‘quality of life’ things that folks need to think about.”

Factors such as time at home, proximity to home, particular routes and equipment that a driver is operating all play a role in securing and retaining qualified drivers.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Recent Episodes

logistics sector
View episode

Gone are the days when trade shows were merely physical marketplaces for businesses to showcase their products and services. Today, they are evolving into dynamic platforms where innovation, technology, and networking converge to shape the future of industries. This shift is nowhere more evident than in the logistics sector, which is at the forefront […]

maritime supply chain
View episode

The recent incident involving the vessel DALI crashing into a bridge in Baltimore has thrust maritime supply chain issues into the spotlight. As global trade continues to intensify, the capacity and safety of maritime infrastructure are under scrutiny. This accident not only highlights the immediate logistical nightmares created by such disruptions but also raises […]

truck drivers
View episode

The logistics and supply chain sector is undergoing a significant transformation, driven by the need for more efficient communication channels between companies and frontline workers, particularly truck drivers. This shift is not just about adopting new technologies; it’s about finding practical solutions that cater to the real-world usage habits of these critical players What […]