Go Back

Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

The Power of Resell Strategy with Archive

Melissa Gonzalez
April 4, 2023
Archive Resale
Emily Gittins
resale
resell
+more

 

In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder of Archive, a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of secondhand shopping. She also highlighted Archive’s recent partnership with Ulla Johnson, which offers a fully branded resale program. The conversation touched on the importance of sustainability in retail and how Archive’s model helps brands reduce waste while reaching new customer bases. The episode offers valuable insights into the future of resale and its potential to reshape the retail industry.

Recent Episodes

View episode

Leveraging UGC to Generate Trust: Tesla’s FSD Campaign

Audiences can spot the polish from a mile away, and they are tuning it out. What cuts through now are real people telling real stories. Trust is not earned with scripted lines. It is built on lived experience. People do not trust brands. They trust each other. That is what makes Tesla’s Full Self-Driving (FSD)…

Private Aviation
View episode

Private Aviation Demystified: Fractional, Leases, and the Real Costs

Private aviation is no longer just for the rich and famous. Industry data shows that fractional jet ownership grew significantly during the pandemic, which is a clear indication that it is far outpacing traditional charter services and full ownership models. Amid post-COVID shifts in travel habits and corporate belt-tightening, the interest in private aviation…

View episode

How Tesla Hacked UGC to Create a Marketing Machine (Without Spending on Ads)

Tesla doesn’t do traditional advertising. No Super Bowl commercials. No paid influencer campaigns. No Google Ads. Instead, it’s built one of the most powerful marketing machines on the planet—by letting its customers do the work. And the secret weapon? The Tesla Referral Program.   Elon Musk has turned Tesla’s referral system into a viral growth…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert