Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

The Newest Ways Restaurants Are Embracing Automation

A recent Capterra Survey found that restaurant automation is on the rise. It comes as no surprise. Covid spurred innovation and restaurant technology. And since returning to normal, restaurants have faced wave after wave of challenges. Inventory challenges, increasing prices, and labor shortages create a historically negative restaurant space. “People were looking for solutions to…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Request an invite

A recent Capterra Survey found that restaurant automation is on the rise. It comes as no surprise. Covid spurred innovation and restaurant technology. And since returning to normal, restaurants have faced wave after wave of challenges. Inventory challenges, increasing prices, and labor shortages create a historically negative restaurant space. “People were looking for solutions to become more sufficient and turned to automation,” said Barbara Castiglia of Modern Restaurant Management.

According to the study, up to 76% of respondents reported using automation in three or more areas. “They’re finding that it works. That it benefits many levels,” said Castiglia. “Three quarters say it’s easy to use to employees, so it’s welcome in that regard, and it’s helping them better do their jobs.”

Prioritizing Human Touch Points

The return on the technology is encouraging more automation adoption. “Half say it’s increased revenue since they’ve started implementing all of the automation tools,” said Castiglia. “It’s a lot of room for growth and advancement in the automation area for restaurants.”

The roles that are ‘safest’ from a takeover from automation are the ones that offer a human touch. Restaurants prioritize food preparation, serving, quality control, and hospitality roles like chefs, cooks, and managers. The functions at risk of being replaced by automation include front-of-house hostesses, drive-thru operators, and baristas. On the quick service side, 61% of leaders believe dishwashers can be automated with existing tech (Capterra).

Of course, automation works best when it highlights the care and hospitality restaurants offer. Chefs are currently the safest restaurant role (Franchising.com). “It accents what the restaurant can do,” said Castiglia, who is taking care of its patrons at the end of the day.

Automation Gone Awry

When it works, the advantages are clear. But the technology is relatively new. Automation hiccups are happening left and right. Recently, a food delivery robot ignored crime scene tape in California, and a payment glitch left football fans with empty accounts. In these situations, the automation was not in line with the hospitality of the restaurant industry.

Let us start in Sunny California, where a food delivery robot reportedly ignored crime scene tape (Police 1). A passerby filmed the robot looking for alternative ways around the crime scene tape. According to one report, someone lifted the tape so the robot could pass. Another report said the robot was waved through, which is why it passed the tape. The company of the robot released a statement saying that the programming prevents the robot from passing barriers like crime scene police tape.

Card payments are one of the oldest forms of restaurant automation. It’s still prone to issues. Fans were baffled after the home opener Green Bay Packers game when their cards were charged multiple times for one purchase. One fan was charged twelve times for two sodas (Fox 11).

Automation definitely has room for improvement in the restaurant industry. As the trend becomes the norm, we can count on a few hiccups along the way, but ultimately, it will benefit restaurants, workers, and patrons.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Recent M&A activity in the food industry emphasizes expanding production capabilities by acquiring plant capacity. Companies are focusing on increasing their production lines and sites to enhance fulfillment speed. This trend highlights the importance of scalable operations in the competitive food sector.

  • 01Food industry M&A is prioritizing the acquisition of plant capacity to boost production capabilities.
  • 02Companies are expanding their production lines and sites for faster fulfillment.
  • 03Scaling operations is becoming crucial for competitiveness in the food sector.

Aug 28, 2026

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s Changeover Assist aims to reduce changeover waste and downtime in food plants by integrating digital solutions. This tool helps in optimizing operations while working within tight budget constraints. It highlights the importance of digitalizing plant operations with technologies like WMS, monitoring, and MES.

  • 01GEA's Changeover Assist addresses downtime and waste during changeovers.
  • 02The tool supports the use of WMS, monitoring, and edge-to-cloud MES solutions.
  • 03Digital transformation in food plants is critical for optimizing operations under budget constraints.

Aug 28, 2026

Panda Express and SoCalGas are setting a new standard for kitchen changeovers

Panda Express and SoCalGas are setting a new standard for kitchen changeovers

Panda Express and SoCalGas are collaborating on kitchen changeovers, incorporating menu reformulations and equipment testing. This initiative aims to create a disciplined, data-driven approach to improve foodservice operations. The changes also include offering used-oil rebates as part of the strategy.

  • 01Menu reformulations and equipment testing are part of the collaborative kitchen changeovers by Panda Express and SoCalGas.
  • 02A data-driven approach is being used to enhance foodservice operations.
  • 03Used-oil rebates are being offered as part of the changeover strategy.

Aug 27, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512