What B2B Needs to Learn From Fan Experiences In Sports
Live broadcast: 10 AM CT on 5/4
Special Guest: Wes Durow, CMO of Extreme Networks
This quick 30-minute live conversation will explore lessons B2B businesses can learn from the fan-centric, tech-enabled approach that major broadcasters and sports teams are using to engage customers and turn them into loyal fans.
With a distinguished background in B2B marketing in the technology and communications sectors, Wes has successfully navigated the challenges of evolving with three fast-moving industries. He joins host Tim Maitland to share his insight on how sales and marketing teams can utilize technology to captivate an increasingly younger audience of B2B buyers.
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