Videos
In this episode, Daniel Litwin and Emily King break down why user-generated content (UGC) is no longer just a B2C play—it’s quickly becoming a must-have in B2B. “We’re already here,” says Litwin. “This isn’t the testing phase anymore. B2B brands need to stop experimenting and start executing.” The conversation highlights how many B2B companies already…
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Business Services
RM Q1 2025 Wrap Up
Rogue Marketing charged into the new year with momentum and vision, delivering high-impact results that reflected its bold, client-first philosophy. In Q1 2025, the team brought creative strategies to life, launching campaigns that elevated brand visibility, drove engagement, and set the tone for a powerful year ahead.. From refining brand narratives to executing full-scale marketing…
Barrow Hanley
Navigating the Intricacies of Asset Management: An Inside Look at Barrow Hanley
Managing assets is an art. From understanding the nuanced details of investment-grade capability to comprehending the dynamics of leveraged finance, the task is complex. Yet, amidst the competition, one firm has embarked on a unique trajectory: Barrow Hanley Global Investors. Barrow Hanley: Unique in Its Market Space As a $55 billion asset manager across public…
Barrow Hanley
Mastering Risk: The Art and Science of Investment Management
Would you believe that mastering investment risk involves a similar approach to mastering chess? Both games require deep analysis, strategic thinking, and the ability to adapt to changing circumstances. We at Perpetual Asset Management take a strategic, thoughtful approach to managing risk, ensuring solid returns regardless of market fluctuations. Curious to know how we do…
Barrow Hanley
Proactive Strategies for Portfolio Diversification: Harnessing the Power of Leveraged Credit
In the ever-evolving investment landscape, navigating credit products can be challenging, particularly for investors pursuing a risk-averse approach. However, savvy investors can harness the power of leveraged credit as a compelling diversifying component for their broader portfolios. This article provides insights into understanding credit products and how they can fit seamlessly into an investment approach…
Business Services
Inclusive Excellence Starts with How Companies Show Respect
In today’s fast-paced corporate world, we often talk about productivity, innovation, and results—but rarely do we pause to talk about respect in its truest form. Respect isn’t just about being polite or professional; it’s about creating space for people to thrive as they are, beyond assumptions or appearances. For individuals living with disabilities, respect…
Business Services
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…