Videos

Get on the UGC Train or Get Left Behind

Get on the UGC Train or Get Left Behind

In this episode, Daniel Litwin and Emily King break down why user-generated content (UGC) is no longer just a B2C play—it’s quickly becoming a must-have in B2B. “We’re already here,” says Litwin. “This isn’t the testing phase anymore. B2B brands need to stop experimenting and start executing.” The conversation highlights how many B2B companies already…

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Latest

Business Services
RM Q1 2025 Wrap Up

Rogue Marketing charged into the new year with momentum and vision, delivering high-impact results that reflected its bold, client-first philosophy. In Q1 2025, the team brought creative strategies to life, launching campaigns that elevated brand visibility, drove engagement, and set the tone for a powerful year ahead.. From refining brand narratives to executing full-scale marketing…

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Barrow Hanley
Navigating the Intricacies of Asset Management: An Inside Look at Barrow Hanley

Managing assets is an art. From understanding the nuanced details of investment-grade capability to comprehending the dynamics of leveraged finance, the task is complex. Yet, amidst the competition, one firm has embarked on a unique trajectory: Barrow Hanley Global Investors. Barrow Hanley: Unique in Its Market Space As a $55 billion asset manager across public…

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Barrow Hanley
Mastering Risk: The Art and Science of Investment Management

Would you believe that mastering investment risk involves a similar approach to mastering chess? Both games require deep analysis, strategic thinking, and the ability to adapt to changing circumstances. We at Perpetual Asset Management take a strategic, thoughtful approach to managing risk, ensuring solid returns regardless of market fluctuations. Curious to know how we do…

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Barrow Hanley
Proactive Strategies for Portfolio Diversification: Harnessing the Power of Leveraged Credit

In the ever-evolving investment landscape, navigating credit products can be challenging, particularly for investors pursuing a risk-averse approach. However, savvy investors can harness the power of leveraged credit as a compelling diversifying component for their broader portfolios. This article provides insights into understanding credit products and how they can fit seamlessly into an investment approach…

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Business Services
Inclusive Excellence Starts with How Companies Show Respect

In today’s fast-paced corporate world, we often talk about productivity, innovation, and results—but rarely do we pause to talk about respect in its truest form. Respect isn’t just about being polite or professional; it’s about creating space for people to thrive as they are, beyond assumptions or appearances. For individuals living with disabilities, respect…

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Business Services
From Control to Community: Why Big Brands Struggle with UGC

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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Latest

CHIME
Mari Savickis with CHIME
April 15, 2025

Mari Savickis, VP of Public Policy for CHIME, joins Panda Perspectives live from the VIVE show floor to break down how shifting federal priorities and political uncertainty are impacting digital health progress. As a longtime healthcare policy expert, Mari offers a behind-the-scenes look at how providers are reacting to rapid changes in Washington, highlighting how…

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ochsner health
Charlotte Piper with Ochsner Health
April 15, 2025

Charlotte Piper, Assistant Vice President of Ochsner Ventures, joins Panda Perspectives to explore how Ochsner Health is leveraging innovation, strategic investment, and deep collaboration to drive real change in healthcare. With a mission to create new value—financial and operational—for the health system, Charlotte shares how her team works across partnerships, internal ventures, and digital transformation…

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dartmouth health
Sam Shields with Dartmouth Health
April 15, 2025

Sam Shields, System VP of Strategy and Regional Operations at Dartmouth Health, joins Panda Perspectives to discuss how the academic health system is navigating digital transformation in a rural setting. With a recently completed strategic plan, Dartmouth is focused on enhancing care for its aging population through innovative models, AI governance, and robust telehealth infrastructure….

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retention
Hiring for Values, Investing in Mentorship, and Leveraging Tech Boosts Retention and Workforce Stability in the HVAC Industry
April 15, 2025

The HVAC (Heating, Ventilation, and Air Conditioning) industry is experiencing significant growth, with the U.S. market projected to reach over $32 billion in 2024 and expand at a compound annual growth rate (CAGR) of 7.4% between 2024 and 2030. This expansion is driven by increasing demand for energy-efficient systems, advancements in smart technologies, and…

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Other Videos
More than An Agency
February 20, 2025

Rogue Marketing sets itself apart from traditional agencies by taking a dynamic, results-driven approach rather than a rigid, transactional one. Unlike conventional agencies that simply execute a pre-planned strategy regardless of its performance, Rogue adapts in real time. If a campaign isn’t working halfway through, they pivot immediately to improve outcomes rather than waiting…

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Different Drives Results
February 20, 2025

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

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Translating Goals into Marketing Wins
February 20, 2025

The success of any B2B collaboration anchors upon understanding the other party’s goals. Without this crucial knowledge, campaigns risk becoming mere shots in the dark, wasting both time and resources on complex but directionless pursuits. Therefore, from the very first conversation, attention to these goals is an absolute necessity. Translating Business Terms into Marketing…

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GluDown® DB Tacky Adhesive: High-Yield Solution for Waterproofing Applications
February 20, 2025

GluDown® DB Tacky Adhesive is a high-yield, pressure-sensitive adhesive specifically formulated for bonding waterproofing materials such as drainage boards, peel-and-stick membranes, and concrete surfaces. Its formulation ensures an extended open time of approximately 30 minutes, allowing for flexibility during application. The adhesive becomes ready for bonding in about one minute, achieving a tacky state…

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Applied Digital Investor Day Interview: Bold Vision, Proven Execution
February 20, 2025

During Applied Digital’s Investor Day interview, a powerful conversation unfolded, highlighting the company’s ambitious vision and the confidence it has inspired in stakeholders. A key moment of the discussion centered around the question: “Is this too big? Is this too bold?” The response from many observers has been consistent: “So far, you’ve done what…

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A Story of Hope and Transition: Abby’s Vogel Journey
February 20, 2025

As Abby recounts her touching story, she vividly recalls the hardship her family had to endure. The memory of long, tireless days, scary nights sleeping in their car, and living in intimidating shelters can be heartbreaking to many. Gruelling Past, Promising Future The reality of Abby and her family was one of struggling to…

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Passion, Safety, and Growth: The Journey of a Veteran in the Construction Industry
February 20, 2025

Enjoy an insightful journey into the construction industry with Tony Santiago, the veteran Safety Director at Southwest Construction. With an enduring career that spans across three decades, Tony offers a rare glimpse into the harsh realities and fruitful rewards of life in construction. From his early days as a labor crew leader to embracing…

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Southwest Construction Services: A Bond Beyond Business
February 20, 2025

Southwest Construction Services (SCS) believes in fostering strong relationships that extend far beyond typical client interactions. SCS nurtures a culture that values and promotes friendship among its team and clients, cultivating an environment synonymous with family. More Than Just Clients At SCS, the genuine relationships built with clients transition well beyond your conventional business…

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Salute to Joe Geloso: The Reddy Ice Legend
February 19, 2025

Joe Geloso of Reddy Ice, fondly referred to by colleagues as the “Teflon Dawn” and “the ultimate Iceman,” has evidently left an indelible mark on the company and those who came into contact with him. Showered with heartfelt congratulations on his well-deserved retirement, colleagues across the organization echoed sentiments of admiration for his years…

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