Wired In
The world of ID markers is massive. There’s always something identifying an area, asset or location. Diving into the market and talking about its growth and changes, Kyle Wagner, Senior Business Development Manager of William Fick & Company, joined this episode of The Marking Minute. Presco acquired William Frick & Company in 2020, expanding capabilities…
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Business Services
A Closer Look at Copper-Clad Tracer Wire
Although not many people outside of the construction industry know anything about copper-clad tracer wire, this hard-working but under-appreciated tool certainly deserves more praise. This type of tracer wire consists of a steel core that is metallurgically bonded to an outside casing of copper, which makes it much better than copper wire for locating underground…
Business Services
How Our Products Fit into the RDOF and Utility Infrastructure Bill
The Rural Digital Opportunity Fund, or RDOF, enacted in 2019, provides $20.4 billion in funding for rural broadband construction over ten years. Complementing this fund, the newly enacted Infrastructure and Jobs Act promises to bring much relief to the nation in similar projects. With the next decade primed for a flurry of activity, it’s critical…
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The Art of Recovery: Where Music and Medicine Meet in Patient Care
Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…
A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap
The U.S. healthcare system is facing a quiet but accelerating crisis: a widening gap between where specialists are needed and where they actually practice. In urology alone, there are roughly 1,100 open positions but only about 400 new specialists trained each year—a mismatch that’s only getting worse. As physician burnout rises and more clinicians…
