Wired In
The world of ID markers is massive. There’s always something identifying an area, asset or location. Diving into the market and talking about its growth and changes, Kyle Wagner, Senior Business Development Manager of William Fick & Company, joined this episode of The Marking Minute. Presco acquired William Frick & Company in 2020, expanding capabilities…
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Business Services
A Closer Look at Copper-Clad Tracer Wire
Although not many people outside of the construction industry know anything about copper-clad tracer wire, this hard-working but under-appreciated tool certainly deserves more praise. This type of tracer wire consists of a steel core that is metallurgically bonded to an outside casing of copper, which makes it much better than copper wire for locating underground…
Business Services
How Our Products Fit into the RDOF and Utility Infrastructure Bill
The Rural Digital Opportunity Fund, or RDOF, enacted in 2019, provides $20.4 billion in funding for rural broadband construction over ten years. Complementing this fund, the newly enacted Infrastructure and Jobs Act promises to bring much relief to the nation in similar projects. With the next decade primed for a flurry of activity, it’s critical…
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How Branded Moving Trucks Help Storage Facilities Attract More Customers
You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…
Lights, Camera, Action
The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…
