Workshops and Webinars
Want to review 100 potential hires in one day? It’s not as far-fetched as it sounds. In today’s competitive landscape, HR teams face significant challenges when it comes to hiring, especially at scale. Gauging the personality types, cultural fit, and social skills of potential hires is no easy task, on top of connecting the dots…
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Workshops and Webinars
How to Turn Video into Useful Text & Compelling Written Content
The last thing a marketing team wants to do is write another blog from scratch. To make them impactful, you need real, thoughtful, well-researched insights. You need to tap into the expertise in your community! Did you know MarketScale Studio now makes tapping into that wealth of knowledge easier than ever with our newest tool,…
Workshops and Webinars
How to Launch a Podcast for Your Company
Need to finally launch that podcast for the company? We’re walking you step by step on how to go from goal to consistent show, and how MarketScale Studio will help you scale. Content consumers love podcasts. Your B2B company should have one; podcasts put a mic on the behind-the-scenes conversations audiences are itching to hear,…
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SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…