Workshops and Webinars
Want to review 100 potential hires in one day? It’s not as far-fetched as it sounds. In today’s competitive landscape, HR teams face significant challenges when it comes to hiring, especially at scale. Gauging the personality types, cultural fit, and social skills of potential hires is no easy task, on top of connecting the dots…
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Workshops and Webinars
How to Turn Video into Useful Text & Compelling Written Content
The last thing a marketing team wants to do is write another blog from scratch. To make them impactful, you need real, thoughtful, well-researched insights. You need to tap into the expertise in your community! Did you know MarketScale Studio now makes tapping into that wealth of knowledge easier than ever with our newest tool,…
Workshops and Webinars
How to Launch a Podcast for Your Company
Need to finally launch that podcast for the company? We’re walking you step by step on how to go from goal to consistent show, and how MarketScale Studio will help you scale. Content consumers love podcasts. Your B2B company should have one; podcasts put a mic on the behind-the-scenes conversations audiences are itching to hear,…
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The Art of Recovery: Where Music and Medicine Meet in Patient Care
Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…