Workshops and Webinars
Want to review 100 potential hires in one day? It’s not as far-fetched as it sounds. In today’s competitive landscape, HR teams face significant challenges when it comes to hiring, especially at scale. Gauging the personality types, cultural fit, and social skills of potential hires is no easy task, on top of connecting the dots…
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Workshops and Webinars
How to Turn Video into Useful Text & Compelling Written Content
The last thing a marketing team wants to do is write another blog from scratch. To make them impactful, you need real, thoughtful, well-researched insights. You need to tap into the expertise in your community! Did you know MarketScale Studio now makes tapping into that wealth of knowledge easier than ever with our newest tool,…
Workshops and Webinars
How to Launch a Podcast for Your Company
Need to finally launch that podcast for the company? We’re walking you step by step on how to go from goal to consistent show, and how MarketScale Studio will help you scale. Content consumers love podcasts. Your B2B company should have one; podcasts put a mic on the behind-the-scenes conversations audiences are itching to hear,…
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Revolutionizing Revenue Cycle Management: The Power of AI & Automation
Amid a rapidly evolving tech landscape, decision-makers need to navigate new AI-driven solutions addressing industry-specific hurdles. This session, recorded at the HFMA 2025 show, sheds light on how leaders are using pioneering automation technologies to stay competitive and efficient.
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments
In crisis scenarios, portable AV systems must perform under pressure because failure is not an option. As Keysight Technologies notes, the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms that can operate reliably in unstable, infrastructure-poor conditions, making portable AV systems essential for real-time response and public safety operations. These are the…
Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony
Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. As the future of marketing becomes increasingly relationship-driven, this shift is impossible to ignore. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of…
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…