Katrijn Gielens

Professor of Marketing University of North Carolina

Katrijn Gielens is an internationally recognized expert in the areas of international retailing and product innovation. Dr. Gielens teaches courses in international retail management and econometric and market response models. Before she joined UNC Kenan-Flagler, she served on the faculty of the RSM Erasmus University, one of UNC Kenan-Flagler’s OneMBA partners, and Tilburg University.

Doctor of Philosophy - PhD, Applied Economics
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Recent Posts


Retail Theft is Pushing Stores to Weigh the Risk of Keeping a Physical Presence

Katrijn Gielens - September 19, 2023

In todays retail landscape, the role of brick-and-mortar stores has been under scrutiny, especially with the rise of online shopping and retail theft. The iconic San Francisco Centre Nordstrom store, a downtown staple for over three decades, has permanently shut its doors, reflecting the city's changing dynamics and rising crime rates.

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