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If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money
Maribeth Kuzmeski - September 5, 2023The battle over NIL marketing (names, images, and likenesses) is escalating with The Brandr Groups legal action against Electronic Arts (EA) over using college athletes NIL in a new video gamethe first of its kind since 2013. College athletes are caught in the crossfire, watching the debate over their compensation rights.
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