Gossip about Gossip podcast episode highlights the importance of NFT Metadata standardization through HIP-412

Dallas, TX – In the latest episode of Gossip about Gossip, host Zenobia Godschalk interviews Michiel Mulders, a Developer Advocate with Swirlds Labs, to discuss the significance of standardizing NFT Metadata through HIP-412.

Mulders emphasizes the importance of NFT Metadata as a crucial component that enriches NFTs, especially collectibles and those related to real estate. He notes that one of the primary uses of NFT Metadata is to store information about the attributes of a project, such as investment calculation, value, rarity, authenticity, and licensing.

HIP-412 aims to standardize NFT Metadata by providing a defined structure that improves interoperability with ecosystem tooling. The Hedera community, in collaboration with Mulders, is working towards increased flexibility for NFT Metadata, creating a wider range of use cases.

According to Mulders, “What the standard is solving is that you’re creating a defined structure that everyone knows about. When an NFT wants to interpret the data, they can just see that the image data will always sit under the image field. So, there is no guessing, and they can be almost 100% sure that their data is in the correct place.”

Mulders’ expertise in Developer Relations & Training for the Algorand Foundation, as well as his roles as a Senior Develop Advocate for Humanitec and a Senior Software Engineer at Lunie, make him well-equipped to speak on the topic of NFT Metadata standardization.

About Swirlds Labs

Swirlds Labs is a leading provider of blockchain solutions for enterprise customers. Their flagship platform, Hashgraph, provides a secure and efficient distributed ledger technology that enables decentralized applications.

About Gossip about Gossip

Gossip about Gossip is a weekly podcast hosted by Zenobia Godschalk. The show features discussions with experts in various industries, covering a broad range of topics, from blockchain technology to finance and culture.

Follow us on social media for the latest updates in B2B!

Image

Latest

stealth students
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
September 5, 2025

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…

Read More
UGC
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
September 4, 2025

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Read More
How Hotels Bounce Back From the Unexpected
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
September 4, 2025

With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…

Read More