Recent Posts
Shake Shack Kiosks Are the Latest Innovation for 35 Locations
MarketScale - December 2, 2022Shake Shack kiosks are the path forward with the company announcing 35 locations under construction for the digital ordering system, as reported by QSR. A total of 10–15 drive-thrus, walk-up windows, core buildings, food courts, and disruption of typical fast-food giant real estates such as roadside
Read moreWhy Inflation is Pushing Restaurant Consumers Downmarket
Tyler Kern - November 8, 2022Hi there. I’m Sam Oches, Editor in Chief of Nation’s Restaurant News. Restaurants have been battered by inflation in the past year. You’re especially seeing this in the increase in cost of goods. They have had to pass this along to the customer by increasing their prices. A lot of the restaurants
Read moreA primer on TikTok for restaurants
MarketScale -In December, one of my predictions for the new year was that TikTok would be essential for every business. In just the first week of 2023, there was a study proving that to be true.
Read moreTop marketers at Twin Peaks, Jim ’N Nick’s BBQ share how data drives experience
MarketScale -Experience is everything to restaurants. From serving high-quality food to providing top-notch customer service, a great guest experience builds loyalty with guests even if a restaurant doesn’t have a formal rewards program.
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