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Savannah Shi

Associate Professor of Marketing & J.C.Penney Research Professor Santa Clara University
PhD, Marketing 2006 - 2011
BS, Marketing and Economics 2002 - 2006
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Articles

Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy

Savannah Shi - September 27, 2023

If the Shein/Forever 21 partnership is to be successful, the right data integration strategy could make all the difference.The recent partnership between Singapore-based Shein and Forever 21 is a notable development in the retail sector, merging the strengths of a dominant e-commerce platform with a traditional brick-and-mortar brand.

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