Maverick of Marketing
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.
Episodes
Episodes
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to…
Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the…
How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…
Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…
How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for…
Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
Marketing as a Citizen of the Community
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Becoming a trusted source is key to marketing success. When companies utilize community outreach as a cornerstone to marketing it…
The Evolving Intersection of Sales and Marketing
Where do sales and marketing overlap, and how much do they inform one another? In particular, some organizations are choosing to fold more traditional “lead-gen” roles into the official marketing side of operations. On this episode of Maverick of Marketing, host Shannon Maverick was joined by Dusty Schroeder, VP and Head of Marketing for Vitalware. “I think the…
How Sales Can Leverage Educational Content to Build Relationships
Most B2B businesses have adopted content marketing strategies, delivering relevant content to audiences to drive interest and leads. A pillar of that content is that it’s educational. The more educated a customer is, the more likely they’ll buy from the brand that shared their knowledge. This sentiment is one that EtherWAN Systems believes in, and Jim…
The Evolution of In-Class Technology: Maverick of Marketing
Welcome to the Maverick of Marketing Radio Show! On this week’s episode, host Shannon Maverick was joined by Voice of B2B Daniel Litwin for a discussion the latest news stories, including NASA’s recent call for astronaut applications and its implications around the globe, Wells Fargo’s recent fine for a fake-account scandal, and more. Maverick…
How In-Classroom Technology is Evolving as a New Decade Begins
BenQ Senior Director of Business Development Bob Wudeck and Digital Marketing Manager Carly Burton Sallay joined MarketScale Business Development Manager Shannon Maverick in MarketScale’s Trinity Studio for a discussion on exciting innovations in Education Technology. Specifically, the trio touched on the evolution of in-classroom technology, highlighting the direction of the EdTech industry as a new…
Innovation Takes Center Stage: NRPA Conference 2019
Splash pads, swing sets, and slides oh my! The National Recreation and Park Association Conference this year was highlighted by the culmination of new interactive displays, software, services, and yes even robots! Here are some of my favorite happenings from the event. First Impressions Upon first entering the conference floor of the Baltimore Convention Center,…
Maverick of Marketing: The Importance of Taking Risks
Welcome to the Maverick of Marketing Radio Show! On this week’s episode, our host Shannon Maverick took a look at the State Fair of Texas, highlighted a big decision by Unilever to cut their use of plastics in half by 2025, and welcomed a very special guest to the show. John Maverick, Director of…