Ying Huang

Professor at Manning School of Business University of Massachusetts Lowell

Professor of Marketing with a demonstrated history of working in higher education. Research expertise in B2B Marketing, Foreign Market Entry, CSR and Retailing.

Ph. D., Retailing 2002 - 2007
Master's degree 1997-1999
teaching Teaching
image-71 Public Speaking
image-1 Strategic Planning
image-1 Data Analysis
image-9 Leadership

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Recent Posts


Forever 21 Benefits From its Shein Strategic Partnership, But Shein Gets the Bigger Slice. Here's Why.

Ying Huang - November 20, 2023

In the retail fashion industry, strategic partnerships are key, especially in the fast fashion sector. A recent alliance between Shein, an emerging e-fashion giant, and Forever 21, a well-established brand, exemplifies this trend.

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Lower Price Points May Not Be Sustainable for Shein and Forever 21’s Partnership

Ying Huang - October 16, 2023

Over the summer, fast fashion retail giants, Shein and Forever 21, announced a collaborative effort in a move to widen their customer bases. Shein will see its products sold out of the retail companys hundreds of locations, and in turn Forever 21 gets hold of the online retail giant's massive global reach and supply chain.

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