In the retail fashion industry, strategic partnerships are key, especially in the fast fashion sector. A recent alliance between Shein, an emerging e-fashion giant, and Forever 21, a well-established brand, exemplifies this trend.

Over the summer, fast fashion retail giants, Shein and Forever 21, announced a collaborative effort in a move to widen their customer bases. Shein will see its products sold out of the retail companys hundreds of locations, and in turn Forever 21 gets hold of the online retail giant's massive global reach and supply chain.