In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach.Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouseone that she eventually joined after retiring from her previous role.

In today's rapidly evolving work environment, the push for hybrid workspaces is more pronounced than ever. As businesses grapple with the challenges of integrating remote and in-office employees, the demand for and adoption of advanced audio-visual (AV) solutions has skyrocketed.

Fasten your seatbelts and gear up for an exciting ride on The Road to the Dallas 100! Brought to you by the collaborative efforts of Daniel Litwin, the resonating voice of B2B, along with MarketScale and SMU's Cox School of Business, we dive deep into the inspiring narratives of Dallas' fastest expanding enterprises.

The Savannah Bananas are a baseball team but owner Jesse Cole knows they arent in the baseball industry. Theyre in the Fans First Experience industry.