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Ben Maitland

Founder & CEO at MarketScale Dallas, Texas

As Founder of MarketScale, I take an interest in all things B2B, with an emphasis on disruptive technologies, decentralization, education technology, and design. I've spent my career growing businesses in the B2B marketing and media space with an emphasis on revenue growth through product innovation. 

MBA 2011-2013
Media
Innovation
Strategy
Product Development

Recent Posts

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Articles

Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation

Ben Maitland - April 24, 2024

As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential.

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The Tools and Technology You Need to Kickstart Your Business

Ben Maitland - June 5, 2023

Running a successful company today isn't necessarily easier than it was a century ago. At the end of the day, challenges like competition, financing, innovation, and customer support always remain relatively difficult.

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Articles

Marketing and media can learn from the software developer community to achieve more scale

Ben Maitland - January 18, 2023

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries.

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Engage Your Communities with MarketScale

Ben Maitland - January 7, 2023

Successful companies engage their communities with digital media.

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