Business Services

Is Segmentation Marketing a Relic of the Pre-COVID Era?

The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of B2B Daniel Read more

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Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will Read more
Business Services
What the US Can Learn from Europe’s “Right to Repair” Fight
Earlier in July, the Biden Administration dropped another hammer with its new "right to repair" executive order. With the ultimate goal of increasing competition across the US economy, this Read more
Business Services
Robinhood Launches IPO, CEO Vlad Tenev Responds
Robinhood is now officially trading on the NYSE. At the initial price of $38 per share (a 32 billion dollar valuation), Robinhood hopes to ride the wave of recent IPOs and gain even more leverage Read more
Articles
‘King of Sales’ Shares How He Cut His Teeth
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers Read more
Business Services
How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content
 How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are Read more
Business Services
How to Build and Grow Community with a Live Virtual Event
 Going live is the name of the game in B2B media, and not just because it’s how people consume content in the modern landscape. Going live can also help your organization with its Read more

Latest

Is Facebook’s Reputation Holding Back Its VR Efforts?
August 4, 2021
Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience Read more
How Is the Biden Admin’s Attack on Anti-Competitive Policies Shaping Agriculture?
August 4, 2021
The Biden administration has set its sights firmly on breaking down anti-competitive practices across a wide range of industries, and the nation’s agricultural sector is beginning to feel the effects. According Read more
How Will Airlines Keep Up The Momentum With an Uptick In Travel? 
August 4, 2021
"Really key in on that opportunity for the folks that have children to make it a really fun experience for the kids." With the economy opening back up, things are looking good for airlines. In late July, Read more

Latest Articles

Articles
Amazon Prime Day Deals Expected to Disappoint as Costs Surge
June 21, 2021
(Bloomberg) -- The deals during Amazon.com Inc.’s annual Prime Day sale will be stingier this year, according to merchants, thanks to rising shipping costs, higher advertising rates and scarce Read more
NFTs Shift Power to Artists as the Music Business Evolves
(Bloomberg) -- The Grammy-award winning musician and producer André Anjos goes by the stage Read more
Biden-Powell Duo Seeks to Define an Era Like Reagan-Volcker Did
(Bloomberg) --   Forty years ago, President Ronald Reagan and Federal Reserve Read more
How to Optimize Your Business’ Internal Mobility
Hiring external candidates can be expensive.  Recruiters, ads on major job sites, and time Read more
How to Optimize Your Business' Internal Mobility
Articles
How to Optimize Your Business’ Internal Mobility
April 25, 2021
Hiring external candidates can be expensive.  Recruiters, ads on major job sites, and time getting the new hire up to speed all play a part in the cost. So why aren’t companies making the Read more
Using Branded Trucks As A Marketing Tool For Real Estate Agents
When it comes to branded trucks, one business set to benefit from them most is real Read more
Work After COVID: What Do the Workplaces of 2021 and Beyond Look Like?
With vaccines rolling out around the globe and the worldwide reopening in full force, Read more
Job Growth in U.S. Topped 900,000 in March as Hiring Broadened
(Bloomberg) -- U.S. employers added the most jobs in seven months with improvement across Read more
Job Growth in U.S. Topped 900,000 in March as Hiring Broadened
Articles
Job Growth in U.S. Topped 900,000 in March as Hiring Broadened
April 2, 2021
(Bloomberg) -- U.S. employers added the most jobs in seven months with improvement across most industries in March, as more vaccinations and fewer business restrictions supercharged the labor Read more
3 Ways Energy Companies can Create a Positive Public Perception
Energy companies often have very limited strategies when it comes to managing their public Read more
How VoIP Technology Prevented a Mass Work Stoppage
The COVID-19 pandemic has brought a series of unprecedented challenges for most companies. Read more
The State of Live Video: What’s In and What’s Out for 2021
If 2020 was the year of the Zoom meeting, then 2021 will be the year to build an omnichannel Read more

Latest Podcasts

Business Services
How to Build and Grow Community with a Live Virtual Event
July 28, 2021
 Going live is the name of the game in B2B media, and not just because it’s how people consume content in the modern landscape. Going live can also help your organization with its Read more
Getting the Message Out through Marketing
Randy Brown, Chief Marketing Officer at Chief Outsiders and Founder and CEO of Live-Stream Read more
How a Collection Partner Helps Utilize Healthcare Offices’ Limited Resources
  Debt collection is a challenging aspect of healthcare operations. With a variety of Read more
Weaver Beyond the Numbers Real Estate Edition: What Is Reverse Logistics, and How Can You Navigate It?
Weaver’s Rob Nowak, Partner, Tax Services, and Howard Altshuler, Partner-in-Charge, Real Read more
Business Services
Weaver Beyond the Numbers Real Estate Edition: What Is Reverse Logistics, and How Can You Navigate It?
July 8, 2021
Weaver’s Rob Nowak, Partner, Tax Services, and Howard Altshuler, Partner-in-Charge, Real Estate Services, know many logistical challenges come into play when ordering something online. But what Read more
What Are the Biggest Unknown Risks in Real Estate?
On this episode of Weaver Beyond the Numbers, Real Estate Edition, Howard Altshuler, Read more
One NASCAR Driver’s Key to Success? Kindness
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Read more
What Matters Most in Mentorship?
 Bill Cawley, Chairman and CEO, Cawley Partners is passionate about mentorship and joined Read more
Business Services
What Matters Most in Mentorship?
July 6, 2021
 Bill Cawley, Chairman and CEO, Cawley Partners is passionate about mentorship and joined hosts David Shields, Partner, Shields Legal Group and Matthew Shields, Principal, Shield Capital Read more
How To Scale A Wastewater and Water Treatment Company
Growth is an important aspect, no matter the industry. As a B2B company, companies need to Read more
Relocating Your Business to Texas? Critical Considerations before Making the Move
Relocating a business is a complex move but something that can be very beneficial to a Read more
How Can Data Improve Your Teams and Boost Your Bottom Line?
Data drives decisions of the worlds largest companies but in a world with constant data, how do Read more

Latest Videos

Business Services
What the US Can Learn from Europe’s “Right to Repair” Fight
July 30, 2021
Earlier in July, the Biden Administration dropped another hammer with its new "right to repair" executive order. With the ultimate goal of increasing competition across the US economy, this Read more
Robinhood Launches IPO, CEO Vlad Tenev Responds
Robinhood is now officially trading on the NYSE. At the initial price of $38 per share (a 32 Read more
What are the Details Behind Apple’s Forthcoming ‘Buy Now, Pay Later’ Service?
Apple Inc. is working on a new service that will let consumers pay for any Apple Pay purchase Read more
Virginia Repeats as America’s Best State for Business
Since 2007, CNBC has compiled a study with a simple aim – to declare one Read more
Business Services
Virginia Repeats as America’s Best State for Business
July 16, 2021
Since 2007, CNBC has compiled a study with a simple aim – to declare one American city as the country’s best for business. This year, after a year with no study due to the Read more
Will Apple’s Mandated Hybrid Work Strategy Pay Off?
Over more than a year of collaboration in the face of a global pandemic, remote work has Read more
How Flexible are Big Tech’s Hybrid Work Models?
Just over a year ago, Big Tech companies found themselves making the transition from a Read more
Recruit CEO Discusses the Market Challenges in New Hiring Technology and AI
Japan's biggest web company Recruit Holdings will have greater focus on Jobs and staffing Read more
Recruit CEO Discusses the Market Challenges in New Hiring Technology and AI
Business Services
Recruit CEO Discusses the Market Challenges in New Hiring Technology and AI
July 11, 2021
Japan's biggest web company Recruit Holdings will have greater focus on Jobs and staffing business. Recruit is also the owner of the world's biggest employment portal Indeed.com and Glassdoor. Read more
Exploring Jeff Bezos’ Final Days as Amazon CEO
Amazon Founder Jeff Bezos has officially stepped down as the active CEO of the retail giant. Read more
Bridging the Marketing Gap Between Technical Content and Actionable Results
There’s no doubt about it – the world of marketing, particularly in highly technical B2B Read more
White House Optimistic About New Infrastructure Deal
Heather Boushey, member of the U.S. Council of Economic Advisers, says the Biden administration Read more
All Business Services Articles
Is Segmentation Marketing a Relic of the Pre-COVID Era?
July 30, 2021
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of B2B Daniel Read more
What the US Can Learn from Europe’s “Right to Repair” Fight
July 30, 2021
Earlier in July, the Biden Administration dropped another hammer with its new "right to repair" executive order. With the ultimate goal of increasing competition across the US economy, this new executive order forces the U.S. Federal Trade Commission to draw up new rules & regulations protecting the right & ability of consumers to repair their own Read more
Robinhood Launches IPO, CEO Vlad Tenev Responds
July 29, 2021
Robinhood is now officially trading on the NYSE. At the initial price of $38 per share (a 32 billion dollar valuation), Robinhood hopes to ride the wave of recent IPOs and gain even more leverage in the trading circles. Listen below as CEO and President Vlad Tenev break down the trading app's hopes and expectations for their new Read more
‘King of Sales’ Shares How He Cut His Teeth
July 29, 2021
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.   Greg Crumpton gets tears in his eyes thinking about all Read more
How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content
July 28, 2021
 How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are evolving. Discussing this shift and “new” media channels, Community Reengaged host Daniel Litwin spoke with MarketScale Digital Media Strategist Shannon Maverick. B2B sales teams had Read more
How to Build and Grow Community with a Live Virtual Event
July 28, 2021
 Going live is the name of the game in B2B media, and not just because it’s how people consume content in the modern landscape. Going live can also help your organization with its overall goal of using holistic, owned media channels to build an organic community around your brand. On this episode of MarketScale’s Community Reengaged, host Tyler Read more
Getting the Message Out through Marketing
July 21, 2021
Randy Brown, Chief Marketing Officer at Chief Outsiders and Founder and CEO of Live-Stream Interchange, knows a lot about driving organic business growth through marketing. He shared his excitement and passion for marketing with Tim Maitland. “The focus for so long has been on the discretionary spend component of marketing, which is the marketing budget and Read more
What are the Details Behind Apple’s Forthcoming ‘Buy Now, Pay Later’ Service?
July 16, 2021
Apple Inc. is working on a new service that will let consumers pay for any Apple Pay purchase in installments over time, rivaling the “buy now, pay later” offerings popularized by services from Affirm Holdings Inc. and PayPal Holdings Inc. Watch below for more details on the upcoming offering. "The interesting part here is you can use any Read more
Virginia Repeats as America’s Best State for Business
July 16, 2021
Since 2007, CNBC has compiled a study with a simple aim – to declare one American city as the country’s best for business. This year, after a year with no study due to the pandemic, Virginia backed up a first-place nod in 2019 with another. Virginia has now taken home the title five times since that 2007 debut of the study, more than any other Read more