Recent Posts
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
Calvin Tilokee - February 11, 2026Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand outor to convert attention into bookings.
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Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
Calvin Tilokee - January 28, 2026The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like commercial leader and commercial strategy have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand.
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From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice
Calvin Tilokee - September 24, 2025In 2019, travel and tourism contributed a whopping 10.4% of global GDP a figure that vanished almost overnight when the pandemic brought the world to a standstill.
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From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
Calvin Tilokee - August 27, 2025wistia-player[media-id='b2irakqwlm']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Rank, Reach, and Revenue: Unlock YouTube Marketing Strategies That Drive Hospitality Growth
Calvin Tilokee - August 13, 2025wistia-player[media-id='54jrrn2hjl']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
Calvin Tilokee - July 30, 2025Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies.
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