Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies.

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as AI leaders those aligning strategy, compliance, and training with real-world deployment.

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App services are reshaping the hospitality landscape even as many hotels are slow to adopt it. But ensuring that hotels maintain a human touch while integrating easy-to-use apps into their service offerings is still very much a priority.

AI continues to permeate the hospitality industry as they increasingly turn to AI chatbots to enhance customer service. However, this move towards digital assistants comes with its own set of challenges, particularly in maintaining the quality of interactions to ensure they meet brand standards and customer expectations.

Return on investment (ROI) remains the principal compass in the hospitality industry and in guiding new investments for hotel owners and operators. As costs escalate within the increasingly competitive environment, the focus on maximizing returns is crucial.