Borgo Seating Makes Spaces More Comfortable but, More Importantly, Safer

The AIA Conference on Architecture in New York City is one of the premier gatherings for the design and architecture industry. MarketScale got a chance to catch up with Lucas Spassiani the VP of Design at Borgo Contract Seating, to discuss new trends in the industry and his role at the show. 

Though Borgo provides custom, built-in seating solutions for a variety of industries, “the reason we are at the show,” Lucas explained, “is to display our auditorium seat products. Our main focus is really higher education, corporate spaces, and even VIP boxes in stadiums.”

Improving safety in high capacity public areas such as school auditoriums is definitely a new, and much needed, industry trend. Lucas showed off some of Borgo’s innovative new seating solutions, which include auditorium seats designed to afford safer, faster evacuation in emergencies. Their new Stylos product features an Anti-Panic tablet that, unlike typical side mounted tablets, is integrated into the armrest. As well as being more aesthetically pleasing, the tablets that retract automatically into the armrest as soon as audience members starts to get up from their seat, speeding up evacuations and reducing the chance of an audience member tripping or catching themselves on a half-folded tablet.

Since AIA is an architecture and design show, Lucas also discussed the process of working with an architect on a project.

“For the most part, everything is custom….If we are doing an auditorium there is usually an architect involved and that auditorium is their space to make their mark so usually an architect wants to put their finger print on it.” Lucas went to explain how Borgo works with the architects to create custom seating options that fit their vision of the space, and provide audience members with improved comfort and safety features such as the Anti-Panic tablets.

Borgo’s customization options include a plethora of upholstery, lighting, and feature modifications to fit any spaces’ criteria. This even extends to renovating old buildings, where Lucas has to face challenges like modern building codes, with their requirements for exit paths and isle sizes, that makes it difficult to recreate the original set-up of the building.

For Lucas, this represents a difficult, but fun challenge to set Borgo apart from other furniture manufacturers. “It really forces to keep designing, keep improving your product rather than getting stuck in the mundane mindset of ‘it’s just a chair.’”

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More