The Resiliency of the Hospitality Industry

Jamie Bravo, General Manager of Hotel Bardo, a boutique hotel in Tulum, Mexico, joined us on Dirt Work to discuss the future of hospitality, picking up from a previous Dirt Work episode conversation when Global Architecture firm founder Scott Lowe said the future will be defined by hotels with less than 50 guest rooms.

Hotels are an ultra-operational form of real estate that have been hit hard by the coronavirus pandemic, which has accelerated many trends in the industry, including the trend toward smaller footprints.

Bravo attributes this trend to boutique hotels’ ability to offer guests more of a local, emotional experience, as well as reduced exposure to COVID-19 impact, less infrastructure and overhead, and fewer rooms to rent to guests during slower times. In addition, location will be a major factor in hotel success during and following COVID-19, as current consumer preferences are to avoid major cities while traveling and to choose more resort-style destinations.

In Tulum, Hotel Bardo has seen an increase in the average length of stay from approximately three days to five driven by remote workers from more expensive markets like New York and Los Angeles that are seeking to work from vacation markets while away from the office. In other markets, hoteliers are getting creative – the Wythe Hotel in Brooklyn is converting hotel guest rooms into daily creative office rentals.

Bravo believes that the people of the hospitality industry are resilient and innovative and that the industry will bounce back in time.

Catchup on Past Episodes of Dirt Work!

Follow us on social media for the latest updates in B2B!

Image

Latest

Canadian Advanced Air Mobility
The Future of Transportation is Coming
July 15, 2024

As the aviation industry advances, Canadian Advanced Air Mobility (CAAM) is spearheading the integration of electric vertical takeoff and landing (eVTOL) aircraft, drones, and other innovative technologies into Canadian airspace. The need for sustainable and efficient air transport solutions is more critical than ever. The stakes are high, with environmental impacts and economic opportunities…

Read More
Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

Read More
AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More