The Fourth Revolution: Is Industry 4.0 Changing Manufacturers’ Skill Sets for the Better?

 

In this episode of The Fourth Revolution by Bartell, Pettibone President and CEO Barbara Philibert went into detail on that, when it comes to Industry 4.0, the key to optimizing processes and performance in a global economy is data. “What a universal language data has become,” she said as she recalled a meeting in China where data helped bridge the language barrier.

Growing up in rural Iowa, manufacturing was a simple affair, Philibert said. Reflecting on her 30-year career in the industry, she noted that manufacturing has evolved into a complex and global behemoth, which present benefits and challenges.

The production floor has also undergone a data-influenced transformation. Decades ago, when Philibert would venture onto the job site, the production leads would guide her through the site, physically showing her manufacturing progress. Now they’re using tablet computers to show her how they make it and the data to go along with it.

These small and large shifts toward data usage on the manufacturing floor have created a shift in the workforce. Workers are having to adjust their skill sets to match a more analytical future for the floor, whether that means software usage or data comprehension.

Is the industry ready for this change? Philibert gives her take on the podcast, breaking down how the combination of a generation of workers aging out of the industry and a lack of information around careers in manufacturing is setting the stage for a lack of skilled workers and forcing companies to address the changing standard for manufacturing skills.

The CEO sees how younger employees in manufacturing are natural at using technology, and she advocated for high schools and guidance counselors to encourage more young people to seek long-term careers in the industry. Faced with a current skilled labor shortage, she has some advice for manufacturing companies: “Reach out to the community colleges, reach out to your schools… invite [them] in to show them what we can do.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More
Telecom
Precision With Purpose: The Geospatial Advantage in Telecom Network Planning
February 7, 2026

Telecom networks are no longer planned or evaluated in isolation. As 5G, private LTE, fixed wireless, and mission-critical communications expand, operators are expected to deliver stronger coverage, higher reliability, and demonstrable performance—often while managing complex technologies and constrained resources. Regulators, customers, and public agencies are increasingly focused on outcomes that can be measured and…

Read More
future of public safety
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More
weather Intelligence
Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
February 6, 2026

For many organizations today, the weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to…

Read More