The Fourth Revolution: Is Industry 4.0 Changing Manufacturers’ Skill Sets for the Better?

 

In this episode of The Fourth Revolution by Bartell, Pettibone President and CEO Barbara Philibert went into detail on that, when it comes to Industry 4.0, the key to optimizing processes and performance in a global economy is data. “What a universal language data has become,” she said as she recalled a meeting in China where data helped bridge the language barrier.

Growing up in rural Iowa, manufacturing was a simple affair, Philibert said. Reflecting on her 30-year career in the industry, she noted that manufacturing has evolved into a complex and global behemoth, which present benefits and challenges.

The production floor has also undergone a data-influenced transformation. Decades ago, when Philibert would venture onto the job site, the production leads would guide her through the site, physically showing her manufacturing progress. Now they’re using tablet computers to show her how they make it and the data to go along with it.

These small and large shifts toward data usage on the manufacturing floor have created a shift in the workforce. Workers are having to adjust their skill sets to match a more analytical future for the floor, whether that means software usage or data comprehension.

Is the industry ready for this change? Philibert gives her take on the podcast, breaking down how the combination of a generation of workers aging out of the industry and a lack of information around careers in manufacturing is setting the stage for a lack of skilled workers and forcing companies to address the changing standard for manufacturing skills.

The CEO sees how younger employees in manufacturing are natural at using technology, and she advocated for high schools and guidance counselors to encourage more young people to seek long-term careers in the industry. Faced with a current skilled labor shortage, she has some advice for manufacturing companies: “Reach out to the community colleges, reach out to your schools… invite [them] in to show them what we can do.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Trades
HVAC Safety Reform with Fallon Dyle: Rethinking Chemical Practices and Tackling Hidden Health Hazards in the Field
December 9, 2025

As HVAC systems evolve and health concerns take center stage, the industry is being forced to reckon with more than just performance specs. A growing threat from resilient biofilms, coupled with widespread misinformation about chemical cleaners like bleach, is pushing technicians and manufacturers to reexamine how they approach safety and maintenance. Reports have emerged…

Read More
creative
How an Underdog Mindset, Creative Discipline, and People-First Leadership Helped Cecil Cross Build Lasting Professional Equity
December 9, 2025

More and more, the creative journey looks less like a straight line and more like a series of pivots, setbacks, and surprising new opportunities. As layoffs, industry shifts, and unpredictable career turns reshape what a “typical” creative path looks like, many professionals are being pushed to turn uncertainty into momentum. Many are asking how to…

Read More
The Hidden Roadblocks to Smarter Hospitals
The Hidden Roadblocks to Smarter Hospitals
December 9, 2025

As hospitals look to improve outcomes with faster, more informed decisions, infrastructure limitations remain a major hurdle. This episode—part two of a five-part Health and Life Sciences at the Edge series exploring The Future of Patient Monitoring—dives into what’s holding back smarter, more connected care. Intel’s Andrew Lamkin, AI Solutions Architect, and Bikram Day,…

Read More
Rize Education
The Program Sharing Model: How Rize Education’s Collaborative Approach Expands Access to Cutting-Edge Majors and Career-Aligned Learning
December 8, 2025

Small private colleges are facing unprecedented pressures: rising instructional costs, shrinking budgets, and mounting skepticism about the return on investment of a four-year degree. At the same time, employer demand for job-ready talent is accelerating, creating urgency for institutions to modernize curriculum and increase access to experiential learning. According to Rize Education CEO Kevin…

Read More