The Fourth Revolution: Is Industry 4.0 Changing Manufacturers’ Skill Sets for the Better?

 

In this episode of The Fourth Revolution by Bartell, Pettibone President and CEO Barbara Philibert went into detail on that, when it comes to Industry 4.0, the key to optimizing processes and performance in a global economy is data. “What a universal language data has become,” she said as she recalled a meeting in China where data helped bridge the language barrier.

Growing up in rural Iowa, manufacturing was a simple affair, Philibert said. Reflecting on her 30-year career in the industry, she noted that manufacturing has evolved into a complex and global behemoth, which present benefits and challenges.

The production floor has also undergone a data-influenced transformation. Decades ago, when Philibert would venture onto the job site, the production leads would guide her through the site, physically showing her manufacturing progress. Now they’re using tablet computers to show her how they make it and the data to go along with it.

These small and large shifts toward data usage on the manufacturing floor have created a shift in the workforce. Workers are having to adjust their skill sets to match a more analytical future for the floor, whether that means software usage or data comprehension.

Is the industry ready for this change? Philibert gives her take on the podcast, breaking down how the combination of a generation of workers aging out of the industry and a lack of information around careers in manufacturing is setting the stage for a lack of skilled workers and forcing companies to address the changing standard for manufacturing skills.

The CEO sees how younger employees in manufacturing are natural at using technology, and she advocated for high schools and guidance counselors to encourage more young people to seek long-term careers in the industry. Faced with a current skilled labor shortage, she has some advice for manufacturing companies: “Reach out to the community colleges, reach out to your schools… invite [them] in to show them what we can do.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More