Faces of Design: Design Conversations with Bob Borson

 

Our faces of design are more than just faces. They’re voices too. Bob Borson, Principal at Malone Maxwell Borson Architects, used his voice to unveil the behind-the-scenes world of AEC to anyone who was interested; turns out that was hundreds of thousands of people a month.

Borson’s blog, Life of an Architect, became one of the most trafficked architecture websites in the world, all because of his engaging, down-to-earth, and authentic content. Borson didn’t aim to impress, he aimed to inform and entertain.

Our Faces of Design feature on Bob Borson explores his influence on the industry and the history behind his successful blog; with our podcast, we wanted to dig even deeper into Bob Borson the man, not the architect. Rejoined by MarketScale AEC Contributor Bryce Stuckenschneider, we get ask the tougher questions: What is the hardest part of growing your business? What’s something you wished you had been told earlier in your career? If you could change anything about the industry, what would it be and why?

Exploring the method behind his blog-madness and analyzing his unique take on modern design, our podcast with Borson is the perfect curtain-reveal of a man who’s passion for architecture extends beyond his work and into the connections he makes along the way.

You’ve met Bob Borson, now check out the rest of the Faces of Design contributors.

Follow us on social media for the latest updates in B2B!

Image

Latest

Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More