Fixed, Flexible, and Gliding Over All with Brittney Ricks of Clarus

 

With Glass is in Session, we’ve focused a lot on the innovative design that Clarus has brought to the glassboard industry, and in many regards, the path that they’ve paved for glassboards in general. Our past several episodes have been with Vice President of Brand & Marketing, Brittney Ricks, as she’s broken down the product line-up at Clarus and what makes each installation unique, industry specific, and one of a kind.

For this episode, we wrap up our look at Clarus’ product offerings by exploring Glide, the final glassboard added to Clarus’ collection. Unlike its counterparts, Glide attempts to be both fixed and flexible; in essence, it’s a sliding glassboard on a wall. Though it may sound simple, it’s far from it.

“The easy part is finding out people’s pain points, but then you go back to the drawing board and you’re like, ‘oh gosh! How are we going to actually make this?’ Because glass is pretty heavy,” said Ricks. The Clarus design team knew that to make Glide a success, it had to be as seamless as their other staple products, meaning no visible hardware, ADA code compliant, and sleek to operate.

On the podcast, Ricks details the design challenges of the Glide product, how it’s a perfect representation of a product that responds to the market’s voice, and which surprising industries, like Hospitality, have seen great use out of its integratabtle and flexible capabilities.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More