Fixed, Flexible, and Gliding Over All with Brittney Ricks of Clarus

 

With Glass is in Session, we’ve focused a lot on the innovative design that Clarus has brought to the glassboard industry, and in many regards, the path that they’ve paved for glassboards in general. Our past several episodes have been with Vice President of Brand & Marketing, Brittney Ricks, as she’s broken down the product line-up at Clarus and what makes each installation unique, industry specific, and one of a kind.

For this episode, we wrap up our look at Clarus’ product offerings by exploring Glide, the final glassboard added to Clarus’ collection. Unlike its counterparts, Glide attempts to be both fixed and flexible; in essence, it’s a sliding glassboard on a wall. Though it may sound simple, it’s far from it.

“The easy part is finding out people’s pain points, but then you go back to the drawing board and you’re like, ‘oh gosh! How are we going to actually make this?’ Because glass is pretty heavy,” said Ricks. The Clarus design team knew that to make Glide a success, it had to be as seamless as their other staple products, meaning no visible hardware, ADA code compliant, and sleek to operate.

On the podcast, Ricks details the design challenges of the Glide product, how it’s a perfect representation of a product that responds to the market’s voice, and which surprising industries, like Hospitality, have seen great use out of its integratabtle and flexible capabilities.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Lisa Bischoff
Through the Storm with Lisa Bischoff, Jewel Thief and Computer Hacker turned World-Changing Leadership Expert
February 21, 2025

In this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with jewel thief, computer hacker, and world-changing leader, Lisa Bischoff. Lisa’s life is a testament to the power of transformation. Her journey has taken her from being an electrical engineer to a hacker, a jewel thief, and now, a transformational coach…

Read More
Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: January 2025 Update
February 20, 2025

The new year brings continued momentum at Applied Digital’s Ellendale AI Data Center, with key milestones reinforcing its role in next-generation AI infrastructure. Construction activities in the west chiller plant are nearing completion, finalizing critical cooling capabilities. Fiber and network rooms have been successfully powered on, enhancing the facility’s connectivity readiness. Electrical terminations are…

Read More
agency
More than An Agency
February 20, 2025

Rogue Marketing sets itself apart from traditional agencies by taking a dynamic, results-driven approach rather than a rigid, transactional one. Unlike conventional agencies that simply execute a pre-planned strategy regardless of its performance, Rogue adapts in real time. If a campaign isn’t working halfway through, they pivot immediately to improve outcomes rather than waiting…

Read More
rogue marketing
Different Drives Results
February 20, 2025

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

Read More