The Discussion on Sustainable Materials Is Shifting (Slowly But Surely)

 

Over time, consumers become more familiar with the vast options for high-quality, sustainable building materials, but how is the conversation coming along on an industry-wide level? On this episode of the AEC podcast brought to you by Marketscale, host Tyler Kern sits down with Andrew Legge, founder of Havelock Wool, and Mike Horgan, design-builder and certified Passive House Consultant for a candid discussion about high-performance building materials.

Legge, the founder of Havelock Wool building material, says the conversation about high-quality, sustainable building materials is getting easier and more frequent, but there’s still a long way to go.

“The gap is still wide between what needs to get done and what’s actually getting done,” Horgan agrees. “There is still a large education gap, but it’s closing.”

Andrew Legge saysSpecifically, homeowners are helping narrow that education gap by asking more questions of architects and builders. They’re educating themselves about more environmentally sustainable building materials and perhaps most notably, they’re showing their willingness to pay more for these products.

“Homeowners want healthier homes,” Horgan says.

But the veteran design-builder offers an interesting piece of advice for architects and homeowners building a home: Specify what sustainable building material you want in your blueprints or risk leaving it up to a builder to choose the cheapest material.

“Architects and designers know these materials exist, but they’re not putting them in their drawings to spec them and detail them,” says Horgan. “So when the plans get out to the field, a builder may see ‘R20’ on the spec and throw in fiberglass there because it’s the cheapest.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More