The Discussion on Sustainable Materials Is Shifting (Slowly But Surely)

 

Over time, consumers become more familiar with the vast options for high-quality, sustainable building materials, but how is the conversation coming along on an industry-wide level? On this episode of the AEC podcast brought to you by Marketscale, host Tyler Kern sits down with Andrew Legge, founder of Havelock Wool, and Mike Horgan, design-builder and certified Passive House Consultant for a candid discussion about high-performance building materials.

Legge, the founder of Havelock Wool building material, says the conversation about high-quality, sustainable building materials is getting easier and more frequent, but there’s still a long way to go.

“The gap is still wide between what needs to get done and what’s actually getting done,” Horgan agrees. “There is still a large education gap, but it’s closing.”

Andrew Legge saysSpecifically, homeowners are helping narrow that education gap by asking more questions of architects and builders. They’re educating themselves about more environmentally sustainable building materials and perhaps most notably, they’re showing their willingness to pay more for these products.

“Homeowners want healthier homes,” Horgan says.

But the veteran design-builder offers an interesting piece of advice for architects and homeowners building a home: Specify what sustainable building material you want in your blueprints or risk leaving it up to a builder to choose the cheapest material.

“Architects and designers know these materials exist, but they’re not putting them in their drawings to spec them and detail them,” says Horgan. “So when the plans get out to the field, a builder may see ‘R20’ on the spec and throw in fiberglass there because it’s the cheapest.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More