Articles by tag: architects
Generative AI in architecture is already evolving architectural workflows, and the creative results are proving themselves in real time. Tools like ChatGPT and Midjourney are acting as a dynamic platform for concept design and visual brainstorming, enabling the synthesis of diverse architectural styles and historical influences into fresh and innovative ideas. There’s still a lot […]
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Architecture & Design
From 40 Hours to 40 Seconds? Generative AI in Architecture Will Disrupt How Architects Bill Their Hours.
The advent of AI is revolutionizing industries across the board, and the realm of design, architecture, and engineering is no exception. In the age of AI, the future of these industries may well be marked by major shifts that occur sooner than we might anticipate. How should architects begin to adapt to generative AI in […]
Architecture & Design
Why Architects Need a Dedicated Audiovisual Partner
At its core, architecture is a creative field – architects seek to create stunning and lasting spaces, and that process can feel like an extremely personal one. However, architects shouldn’t let this result in them attacking a project alone. By leveraging the technical expertise of a professional audiovisual (AV) integrator, architects can engage in a collaborative […]
AEC
The Discussion on Sustainable Materials Is Shifting (Slowly But Surely)
Over time, consumers become more familiar with the vast options for high-quality, sustainable building materials, but how is the conversation coming along on an industry-wide level? On this episode of the AEC podcast brought to you by Marketscale, host Tyler Kern sits down with Andrew Legge, founder of Havelock Wool, and Mike Horgan, design-builder […]
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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]
Small Retailers are at the Forefront of Economic and Community Revival
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]