The Discussion on Sustainable Materials Is Shifting (Slowly But Surely)

 

Over time, consumers become more familiar with the vast options for high-quality, sustainable building materials, but how is the conversation coming along on an industry-wide level? On this episode of the AEC podcast brought to you by Marketscale, host Tyler Kern sits down with Andrew Legge, founder of Havelock Wool, and Mike Horgan, design-builder and certified Passive House Consultant for a candid discussion about high-performance building materials.

Legge, the founder of Havelock Wool building material, says the conversation about high-quality, sustainable building materials is getting easier and more frequent, but there’s still a long way to go.

“The gap is still wide between what needs to get done and what’s actually getting done,” Horgan agrees. “There is still a large education gap, but it’s closing.”

Andrew Legge saysSpecifically, homeowners are helping narrow that education gap by asking more questions of architects and builders. They’re educating themselves about more environmentally sustainable building materials and perhaps most notably, they’re showing their willingness to pay more for these products.

“Homeowners want healthier homes,” Horgan says.

But the veteran design-builder offers an interesting piece of advice for architects and homeowners building a home: Specify what sustainable building material you want in your blueprints or risk leaving it up to a builder to choose the cheapest material.

“Architects and designers know these materials exist, but they’re not putting them in their drawings to spec them and detail them,” says Horgan. “So when the plans get out to the field, a builder may see ‘R20’ on the spec and throw in fiberglass there because it’s the cheapest.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
education
Just Thinking… About Federal Funds, Student Support, and the Future of Education with Eric Reaves
May 15, 2026

As conversations around the future of the U.S. Department of Education continue to intensify, educators and federal program leaders are facing mounting uncertainty about how federal funds will be managed, distributed, and regulated. At the same time, schools serving historically underserved students remain heavily reliant on programs like Title I and other federally…

Read More
trust
The Strongest Leaders Build Belief, Model Discipline and Earn Trust
May 14, 2026

Workplace leadership is under pressure: employees are continuing to disengage, and many managers are still trying to fix a trust problem with performance tactics. Gallup reported that U.S. employee engagement fell to 31% in 2024, its lowest level in a decade, and its research has found that managers account for at least 70% of…

Read More
medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More