Skip to content
‹ Back to IndustriesProfessional AV

How Serapid is Creating Space in Modern Cities One Lift at a Time

Space has always been a valuable commodity within city limits, and now more than ever as urban planners have seemingly filled every lot across America’s metropolitan areas. Building up has become seemingly the only way to make room, and spaces for things like parking and delivering goods have been relegated to cramped loading docks in…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
How Serapid is Creating Space in Modern Cities One Lift at a Time

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Space has always been a valuable commodity within city limits, and now more than ever as urban planners have seemingly filled every lot across America’s metropolitan areas. Building up has become seemingly the only way to make room, and spaces for things like parking and delivering goods have been relegated to cramped loading docks in hard to navigate areas.

Instead of building up, Serapid, a rigid chain technology manufacturer is building down. On display at the company’s booth at AIA in New York City in late June was its Linklift actuator, which can raise and lower platforms carrying heavy loads such as cars and trucks for parking or deliveries.

It is not just about saving space though. By creating a lift that brings shipments below ground out of low temperatures, workers can be more comfortable and efficient.

“It is frigid in Korea during the winter time, so you can put a semi-truck in there and they can actually unload it indoors. You can imagine this in New York, you wouldn’t have those trucks on the street.” Carol Herriges, marketing and communications manager at Serapid said.

Herriges said the company is working with architects to implement Serapid technology into the design process but has also had success retrofitting areas that were not originally designed for rigid chain applications.

“A lot of the places that we retrofit had hydraulic systems in place, which take up a lot of space. So once you pull that out, you see how little space this actually takes, so we have a lot of room to work,” she said.

Other areas where rigid chain technology has been applied by Serapid is in multipurpose stadiums, including at the 2008 and 2016 Olympic games in Beijing, China and PyongChang, South Korea. Stage and live performance equipment is also a popular application for the company, with elevated and rotating stages adding a dynamic element to concerts and other shows.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI software adds more than 100 teaching tools. Pune-based Cornea, an OEM on the GeM portal, presents its products under the theme "One Brand for Every Display Need," which could appeal to schools and government buyers who want one supplier.

  • 01Cornea positions itself as a single source for hardware, software and AI-enabled AV infrastructure, with consolidation pitched as valuable for institutions fitting out rooms in batches.
  • 02For buyers already standardized on a conferencing or audio brand, how well a new panel fits the installed gear matters more than a single-brand classroom stack.
  • 03Signal to watch: whether the AIO PC, the Orator lectern and the new panel appear as orderable GeM listings, and at what price.

Sep 27, 2026

TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

TVC Technology Solutions has upgraded Genting Casino Manchester with a curved LED entrance wall and 12 new Iiyama displays, while updating, relocating and repurposing 10 existing screens. A WyreStorm NetworkHD AV-over-IP platform links old and new screens as one system, suggesting how compatible venues can expand without rebuilding cabling or replacing everything.

  • 01At Genting Casino Manchester, TVC updated, relocated and repurposed 10 existing screens and installed 12 new Iiyama displays. An AV-over-IP network is what lets them run alongside the new screens as one system.
  • 02Once receivers are already on the IP network, adding a screen mostly means fitting a decoder at the new spot. The cabling back to a central rack doesn't need rebuilding.
  • 03Reuse has limits. The showpiece entrance wall was new and custom-built from bracket to controller, so carried-over hardware only works for the parts of the venue where compatible gear already exists.

Sep 27, 2026

ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

ViewSonic's LDS136-152, a foldable 136-inch LED wall on wheels, is now shipping. It sets up in minutes. That gives AV and facilities teams a large screen for shared event spaces and European listed buildings, where drilling into walls may be restricted.

  • 01A 136-inch wall that folds into a flight case turns a construction project into a piece of equipment that moves between rooms.
  • 02The design earns its keep when the screen actually travels: between rooms, venues or trade shows. A display that never leaves one lobby gets less out of the wheels.
  • 03ViewSonic points to historic or protected buildings across Europe, where permanent structural changes may be restricted or impractical, as a use case for its installation-light, mobile dvLED wall.

Sep 26, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512