Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

How Serapid is Creating Space in Modern Cities One Lift at a Time

Space has always been a valuable commodity within city limits, and now more than ever as urban planners have seemingly filled every lot across America’s metropolitan areas. Building up has become seemingly the only way to make room, and spaces for things like parking and delivering goods have been relegated to cramped loading docks in…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
How Serapid is Creating Space in Modern Cities One Lift at a Time

Space has always been a valuable commodity within city limits, and now more than ever as urban planners have seemingly filled every lot across America’s metropolitan areas. Building up has become seemingly the only way to make room, and spaces for things like parking and delivering goods have been relegated to cramped loading docks in hard to navigate areas.

Instead of building up, Serapid, a rigid chain technology manufacturer is building down. On display at the company’s booth at AIA in New York City in late June was its Linklift actuator, which can raise and lower platforms carrying heavy loads such as cars and trucks for parking or deliveries.

It is not just about saving space though. By creating a lift that brings shipments below ground out of low temperatures, workers can be more comfortable and efficient.

“It is frigid in Korea during the winter time, so you can put a semi-truck in there and they can actually unload it indoors. You can imagine this in New York, you wouldn’t have those trucks on the street.” Carol Herriges, marketing and communications manager at Serapid said.

Herriges said the company is working with architects to implement Serapid technology into the design process but has also had success retrofitting areas that were not originally designed for rigid chain applications.

“A lot of the places that we retrofit had hydraulic systems in place, which take up a lot of space. So once you pull that out, you see how little space this actually takes, so we have a lot of room to work,” she said.

Other areas where rigid chain technology has been applied by Serapid is in multipurpose stadiums, including at the 2008 and 2016 Olympic games in Beijing, China and PyongChang, South Korea. Stage and live performance equipment is also a popular application for the company, with elevated and rotating stages adding a dynamic element to concerts and other shows.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub