Marking Minute: How Vinyl Makes Physical Marketing Give Digital Marketing a Run for its Money

 

Vinyl film is all around us. On benches, cars, vans, and more. Though we may not notice these wraps, they play a massive part in the marketing industry. Here to elaborate on the use and sale of vinyl film products in marketing on today’s episode of The Marking Minute is Beth Guinn, vice president of sales at Presco in the engineered film department.

Vinyl film is a unique marketing tool in today’s digital-dominated world. When most companies are heavily investing in digital marketing, vinyl film is still crossing desks in the form of sample packets that clients can touch, feel, and ideate with. The tangible element to vinyl film is unique and essential to its sale.

Guinn discusses how touching and feeling the vinyl film is essential to the user experience of their product. The sample packets must encompass the wide variety of films on the market, as she said, “enough to get people using their imagination.”

Guinn and her team at Presco stay up to date on trends, while rotating their sample packets constantly. She incorporates “…a good variety of clear films, different plasticizers, different embosses,” building up a library that shows a great mix of different capabilities, including fun and new products.

Presco sets itself apart with its physical approach to marketing materials, but more than that, it is sure to make customization at the core of what elevates them from their competition. Though samples can be vast, there’s nothing that can replicate the personalized process of working with a dedicated team to develop a one-of-a-kind vinyl film.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More
biometric face authentication
Biometric Face Authentication Moves from High-Security to High-Convenience
April 1, 2025

Facial recognition technology has long hovered on the fringe of mainstream adoption, promising futuristic solutions but often shackled by high costs, limited applications, and public skepticism. In 2024, however, a pivotal shift is underway. Thanks to advances in edge devices, reduced price points, and changing attitudes toward digital identity, biometric face authentication is now…

Read More
SIA RISE
SIA RISE is Shaping the Industry Through Community and Intentional Growth
April 1, 2025

The security industry is experiencing a quiet revolution—one led not by technology alone, but by a new wave of passionate young professionals. As legacy systems give way to modern, cloud-based platforms and mobile-first solutions, the need for fresh perspectives, diverse skill sets, and energized leadership is more pressing than ever. One organization at the forefront…

Read More