Skip to content
MarketScale
Demo
‹ Back to Industries

Architecture & Design

MarketScale Goes Global at ORGATEC 2018

MarketScale broke out its passports last week to attend ORGATEC in Cologne, Germany. The conference brings together companies and leaders in the design world to discuss the latest trends and innovations for the working space. The host city of Cologne, nestled in the western part of Germany near Belgium and the Netherlands, has a 2,000-year-old…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share
MarketScale Goes Global at ORGATEC 2018

MarketScale broke out its passports last week to attend ORGATEC in Cologne, Germany. The conference brings together companies and leaders in the design world to discuss the latest trends and innovations for the working space.

The host city of Cologne, nestled in the western part of Germany near Belgium and the Netherlands, has a 2,000-year-old history. This past week, however, it was at the cutting edge of architecture and design.

https://www.instagram.com/p/BpY158KFeY6/?utm_source=ig_web_button_share_sheet

The main focus this year was the re-imagining of the office space. ORGATEC wanted designers to think about “culture@work” as a central theme at the 2018 gathering. While at the show, MarketScale was able to talk to several industry experts about new products and the ways designers are rethinking what the office environment can look like.

https://www.instagram.com/p/BpXwnOJA74B/?utm_source=ig_web_button_share_sheet

More than 750 exhibitors attended the show, representing companies in 39 countries. More than 75 percent of exhibitors came from outside of Germany to share their latest products and designs.

https://www.instagram.com/p/BpYFg1XFwIf/?utm_source=ig_web_button_share_sheet

Missed this year’s event? Stay tuned to MarketScale for written and video content from the show floor to hear directly from some of the industry’s biggest names.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – twitter.com/marketscale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Architecture & Design companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

J.P. Morgan flags diverging multifamily conditions across U.S. markets in mid-2026 outlook

J.P. Morgan flags diverging multifamily conditions across U.S. markets in mid-2026 outlook

Orange County's multifamily market is projected to remain resilient through 2026, with overall vacancy edging up only modestly and workforce housing keeping Class B and C vacancy well below Class A levels. Interest rate uncertainty is pushing owner-operators toward shorter loan terms and variable-rate strategies, while rising operational costs are prompting tighter liquidity management. The asset-class divide—driven largely by concentrated new supply in submarkets like Tustin—is the defining dynamic of the market this year.

  • 01Class B/C vacancy in Orange County stood at 2.9% in Q1 2026, less than half the 6.5% recorded for Class A assets, according to Moody's data cited by JPMorgan Chase.
  • 02Overall vacancy is forecast to rise only slightly, from 4.5% to 4.7%, with effective rents projected to grow 0.9% year over year, matching 2025's pace.
  • 03Rate uncertainty is steering multifamily borrowers toward three-to-five-year loan terms or variable-rate extensions rather than long-term refinancing locks.

Jun 19, 2026

Smart buildings become a financial no-brainer as the market races toward $554 billion

Smart buildings become a financial no-brainer as the market races toward $554 billion

Smart IoT-enabled buildings are becoming a financial baseline rather than a premium option, with global deployments projected to reach 115 million by 2026 and the market growing from $141.79 billion in 2025 to $554 billion by 2033. Building Information Modeling is simultaneously shifting from optional tool to standard delivery framework, making smart infrastructure a competitive necessity across design, construction, and facilities management.

  • 01Smart buildings market projected to reach 115 million globally by 2026.
  • 02Market value expected to grow from $141.79B in 2023 to $554B by 2033.
  • 03Rising demand for smart, IoT-enabled building solutions.

Jun 17, 2026

Smart buildings become a financial no-brainer as the market races toward $554 billion

Smart buildings become a financial no-brainer as the market races toward $554 billion

Smart buildings are transitioning from optional upgrades to financial necessity as the global market grows from $141.79 billion in 2025 to $554 billion by 2033, with 115 million IoT-enabled structures expected by 2026. Building owners, lenders, and institutional tenants now treat smart capabilities and BIM as baseline standards rather than discretionary features, driving adoption across commercial, logistics, and residential asset classes.

  • 01Smart buildings are increasingly adopting IoT technology.
  • 02The smart building market is projected to reach $554 billion by 2033.
  • 03IoT-enabled structures are expected to hit 115 million globally by 2026.

Jun 17, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For Architecture & Design teams

See how Architecture & Design teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Architecture & Design

Architecture & Design hubMore expert Architecture & Design coverage.Explore →Executive Thought LeadershipLead the built-environment conversation.Explore →Designed Conveyor SystemsDesign-build storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →