Parasoleil’s Design Philosophy Demonstrates the Intersection of Engineering and Art

Architecture is often described in its purest sense as a dynamic balance of engineering and art. Does form follow function, or is it the other way around? When to prioritize engineering concerns over aesthetics, and when should aesthetics be the driver? It may seem that the two concepts are mutually exclusive, however, experienced design professionals understand that the most timeless projects in the built environment are born from the intentional and seamless collaboration between engineering and art. The tension formed as these two opposite disciplines collide serves to both to enrich and refine, resulting in something greater than its parts. Parasoleil embraces this tension as they partner with design professionals to strike that elegant balance between engineering and art in every kind of project.

ENGINEERING DRAWINGS FROM LEONARDO DA VINCI’S NOTEBOOKS

 

Take outdoor public areas as an example. Amanda Burden, former New York City Commissioner said that, “Cities are defined by their public spaces. If you create a public space where people want to be, it can actually change the value around that space.” The physical space that a building occupies informs the art as much as the art informs the space. It is this dynamic tension that can turn a location into a timeless destination.

GARDENS BY THE BAY IN SINGAPORE

 

Architecture, in a sense, is like inhabitable sculpture, and the goal of the design professional is to determine how best to define interior and exterior spaces using the materials, products, and tools available to them. Perforated metal screen panels are becoming increasingly popular as an effective tool to define space. Not only do they offer almost limitless opportunity for creativity for architectural accents, corporate branding, way finding, etc., but the cutouts create interesting play of light and offer an element of transparency, allowing the user to maintain a dynamic visual connection to adjacent spaces.

HALCYON HOTEL EXTERIOR CLADDING PANELS BY PARASOLEIL

 

 

Parasoleil not only offers a vast array of customizable patterned panel options, but also offers tools and guidance to assist design professionals in conceptualizing and specifying the most appropriate pattern to support their design goals. Their pattern mapping categorizes pattern types, which is often a good first step toward bringing function and application to an artful form. From there, pattern and material selection criteria will most often be tempered by defining structural capacity, manufacturability, and cost implications to complete a meaningful specification. The installation method then completes the equation allowing engineering to reconcile with art to make the design vision a reality.

Parasoleil’s business model is based on that micro/macro relationship of space in the built environment. They design and engineer their panels with consideration toward balancing the timeless elements of beauty, durability, and utility.

Read more at parasoleil.com

Follow us on social media for the latest updates in B2B!

Image

Latest

Gift Cards
Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem
January 14, 2025

The most significant barrier preventing hotels from efficiently implementing successful gift card operations is due to restrictions within their technology stack  By Warren Dehan  What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly…

Read More
Hammer Down with Class8 CEO Chris Atkinson
Optimizing Truck Data is Reshaping the Future of Logistics
January 14, 2025

The trucking industry has been seeing some digital transformation as of late, and at the center of it is data—truck data, more specifically. From electronic logging devices (ELDs) to dispatch optimization systems, this sector is leveraging advanced tech to address the unique challenges truckers face daily. With over 70 percent of all U.S. freight…

Read More
Career Paths
Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

Read More
nasdaq milestone
A Revolutionary Leap: LeddarTech Celebrates NASDAQ Milestone
January 11, 2025

LeddarTech marked a pivotal milestone with its NASDAQ listing, solidifying its position as a leader in AI-based sensor fusion and perception software for autonomous vehicles and ADAS. With over 150 patents, the company’s innovative solutions enhance road safety, reduce traffic congestion, and improve mobility efficiency for manufacturers and suppliers worldwide. CEO Frantz Saintellemy honored the…

Read More