Rebuilding Shreveport

Louisiana has among the strongest identities of any state in America. Sportsman’s Paradise, as its citizens’ license plates say, is known for its unique culture, cuisine and southern camaraderie.

Shreveport however, is still searching for a new distinctiveness. Historically an oil and industrial city, the largest market in Northwest Louisiana is figuring out how to reinvent itself today. The city’s casino-lined waterfront protrudes a quietness these days. Where there should be bustle there is sleepiness.

city of shreveport, train.
The industrial infrastructure of the past still lines downtown Shreveport.

“Shreveport doesn’t have another yet-identified economic engine that’s going to carry us from this point forward,” Dr. Cheryl White, professor of history at LSU Shreveport said.

Recently, business owners have begun to reinvest in the region in order to help the city of close to 200,000 prosper the way it has in the past.

Graham Walker, President of Minden-based Fibrebond, a family-owned manufacturer of mission critical equipment structures, acknowledged the struggles of the city in an Op-Ed in the Shreveport Times at the beginning of 2018. He was encouraged to speak out after a WalletHub ranking placed Shreveport 182nd among U.S. cities as a place to find a job. Dead last.

While the ranking may have painted the city in a negative light, Walker used it as an opportunity to call attention to the problems and cited several areas where Shreveport could reach its high potential as a southern riverfront city.

“The people who are still here and who still care about this area have to take control, and put in the hard work,” Walker said. “It’s not like you can wave a wand and Shreveport becomes Nashville, no way. But you can take tiny little steps and put a stake in the ground somewhere.”

Downtown Shreveport.
Industry is key to shaping the identity of a region.

Events like the loss of international corporation General Motors coupled with a sense of complacency has set the city into a period of stagnation, according to Walker.

“If your expectations are not high, you’ll become what that expectation is,” he said.

Walker, a Shreveport lifer, is not the only business owner that believes the city has potential outside of the Haynesville shale.

Jeff Spikes, founder and principal architect of iArchitecture in downtown Shreveport says there are signs that the city is buying into a revitalization.

“Oil is a great resource but it’s not going to always be there to give us a shot in the arm. I think there’s a lot of intellectual resource and potential,” he said.

Spikes, whose firm designs commercial, residential, retail and mixed-use spaces, started iArchitecture in 2011 and was at the forefront of a string of business openings on downtown Shreveport’s Lake Street in recent years.

Jeff Spikes, Iarchitecture, headshot
Jeff Spikes, founder and principal architect of iArchitecture in downtown Shreveport says there are signs that the city is buying into a revitalization.

According to Spikes, he and his wife purchased double the space the firm needed on Lake Street, unsure if any businesses would be interested in leasing it. One by one, Spikes started to see the business community come to life.

“We decided, ‘that worked out well, let’s go ahead and buy the rest of this old building’,” Spikes said. “We did not have a tenant one, and just word of mouth, we never advertised it, basically a couple of businesses happened to hear that we were doing something down here and they wanted to be downtown.”

Spikes believes that if Shreveport can fix up and fill the preexisting historical buildings in downtown, the city’s culture and sense of identity can be brought back to prominence.

“The entire community isn’t behind it just yet, but there’s enough of the community is behind it that it makes it possible for these funky little pockets of downtown to start thriving,” he said.

A hollowed-out downtown area is a phenomenon that several business owners pointed to as an issue facing Shreveport at present. This ‘donut effect’ has eroded a sense of community and left parts of the urban center neglected.

Downtown Shreveport, train, building, age.
A rebirth of the downtown area has become a priority for the Shreveport Chamber of Commerce

“Shreveport’s downtown has been devitalized as people have moved outward,” White said.

Encouraging businesses who can lead a rebirth of the downtown area has become a priority for the Shreveport Chamber of Commerce, according to the organization’s president Timothy Magner.

“The ability for businesses to connect, the ability for businesses to meet somebody, get with somebody, find that resource, connect with that partner is here, and that’s one thing at the chamber that we try to facilitate,” Magner said.

However, the Chamber of Commerce knows the question the city is facing as it stares into the future.

“If you look at the challenges we’ve faced, identity is a challenge, and frankly that is one of the things we at the chamber are working really hard on right now,” Magner added.

Downtown Shreveport, Casino, River, Street.
The casinos that line the riverfront have become among the largest employers.

With the economic potential evident in the region, Magner believes the city is set up for success going forward.

“We haven’t experienced the surge that you see in other parts of the country just yet, but I think we’re very much poised to do that right now,” Magner added.

Proponents of brighter days ahead cite low cost of living, quality housing value, a booming IT sector, and access to a hardworking and educated workforce, particularly from schools like Louisiana Tech and University of Louisiana-Monroe as reasons for optimism.

What might help the region find itself once again may be less tangible than statistics, however.

Main Street, Downtown Shreveport, Businesses, Coffee Shop.
The main strip of Shreveport is lined with new businesses that have made an impact on rebuilding the sense of community.

“I am hopeful, in the sense that I know what great potential we have,” White said. “I know that given the proper infrastructure and given the proper leadership, and the proper vision that could connect us back to our original identity, we have the chance to be whatever we want to be.”

Walker shares that sentiment. The rebirth will start with those who are already here. “If we don’t do it,” he questioned. “Then who will?”

Industry is key to shaping the identity of a region. Caddo Parish’s largest city will not heal because of words and good intention. For Shreveport to reach its potential it must be put to work, and business leaders in the area believe that with their combined efforts, it is opening for business.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More