Tile Makers Like Crossville Are Setting New Bars for Sustainability

 

Sustainability continues to drive the future of AEC as regulations push for more ecologically conscious business practices and more consumers demand eco-responsibility from manufacturers and builders. But manufacturers of building materials are taking the cue as they, too, look for more eco-friendly methods of processing natural materials.

In this episode of the AEC Podcast, host Daniel Litwin sat down with William Paddock, co-founder & managing director of WAP Sustainability Consulting to discuss ways he’s seen, specifically, the tile industry shift its approach to sustainability.

From mining at the quarry to milling on the factory floor to extrusion, shaping, and pattern printing, a tile goes through many heavy-duty processes. With each of these come a layer of waste and impact on the environment.

“But the unique part is that tile performs and holds up for a long period of time,” Paddock said. “And so over the course of a lifetime, certainly there’s an environmental impact to produce that tile, but the longer that tile stays in play, the less that environmental burden comes on a year to year basis.”

One U.S. tile company, in particular, has made progress in tile manufacturing sustainability. Tennessee-based Crossville is following high standards for responsible sourcing, conservation, and the use of recycled tile content in their production.

Crossville is also leading the charge in sustainability certifications, both in products and the entire manufacturing process as well. The company was recently named as First Third Party Verified Red List Free Declare Label for the Tile Industry and First Tile Product to Achieve the Living Product Challenge Petal Certification, an industry-leading feat.

“It’s a true, very difficult to achieve, multi-attribute certification that Crossville should be very proud of,” Paddock said. And with similarities in manufacturing processes across different companies in tile, Paddock believes the entire industry should take note and take advantage of a certification like the Living Product Challenge, because tile manufacturers “naturally fit.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More