Skip to content
MarketScale
‹ Back to Industries

Professional AV

Ultimaker’s 3D Printing Models Engage Architects at AIA

From laboratories and research facilities to the consumer market, 3D printers have exploded in popularity and affordability in recent years. The innovation seen in 3D printing is beginning to make an impact throughout various industries. Matt Griffin is the director of community for Ultimaker, a global 3D printing solutions company and spoke with MarketScale at…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Ultimaker’s 3D Printing Models Engage Architects at AIA

From laboratories and research facilities to the consumer market, 3D printers have exploded in popularity and affordability in recent years. The innovation seen in 3D printing is beginning to make an impact throughout various industries. Matt Griffin is the director of community for Ultimaker, a global 3D printing solutions company and spoke with MarketScale at AIA last week about the growing versatility of 3D printing and where to the architecture industry can expect the technology to pop up in the future.

One of the biggest trends of late is the dramatic decrease in the price of not only 3D printers, but also the materials used to make the products. Ultimaker’s printers are low cost, averaging at just under $6,000 according to Griffin.

“In the past, 3D printers were expensive, and you’d have to use a third party team with other costs involved, so people were more hesitant to use it,” Griffin said.

In regards to software, modern innovation has enabled greater user-accessibility. Architects can use whatever design tools they want, according to Griffin.

“Mesh export has been a priority for a reason and there has been a lot of rendering software that has been able to be applied. You can almost always use your own personal mesh models and export it to our software. The people using this software can kick out models and meshes from their designs and use them for project iteration,” he said.

With this expansion in technology comes expansion in industries. One new frontier for 3D printing is architecture and urban planning.

“The use cases keep showing up. In urban planning, people will make master plan models but also make another layer of data visualization to give a better picture of what’s going on. To make it physically means you can communicate better to stakeholders what you are doing,” Griffin said.

“The main use in this field is designing, but now were seeing a lot of different kinds of planning. Many contractors and planners are finding this helpful in better communicating and visualizing to stakeholders and others involved in a project, and it’s no longer a laborious process,” Griffin added.

In the past, print scale digital models took days to render. This is no longer a week-long agononizing project with tens of thousands of dollars of costs. This process is now expedited with cheap materials and quick processing.

By expediting the amount of time it takes architects and contractors to visualize a project, and by doing so with greater detail, 3D printing companies like Ultimaker can be of great use.

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas marked two industry shifts: buyers now demand usable agentic-AI products over conceptual pitches, and IPMX certification enables full any-vendor interoperability, ending single-vendor lock-in. These converge to create a more modular, capability-driven audiovisual market where integrators can assemble solutions across manufacturers based on performance and price.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub