Rise of the Rest Road Trip Puts Dallas Entrepreneurs in Spotlight

Dallas has become a popular location for startups in recent years, especially for Cameron Johnson, who secured $100,000 of funding for his company, Nickson, on Monday by winning a pitch competition put on by the Rise of the Rest Road Trip.

The tour, hosted by AOL Co-founder Steve Case, showcases local entrepreneurs and stopped by the Community Beer Co. in Dallas to host its latest pitch competition. Johnson’s pitch for Nickson, which designs and installs furniture for apartment and home renters, topped the rest of some of Dallas’ most prominent startups.

Preceding the pitch competition was a keynote address by Case and Dallas-based entrepreneur Amber Venz Box, the co-founder and president of rewardStyle, who stressed Dallas’ reputation as a hot city for startups.

“That was awesome, obviously we had a great day,” Case said after the event. “DFW is rising as a market. There’s an interesting mix of businesses, a diverse mix of presenters and entrepreneurs, so it was great to see.”

Entrepreneurs had four minutes to explain the service their company provides and answer questions from a panel of judges, including Case, in order to walk away with the prize money.

The event was sponsored by the Dallas Entrepreneur Center (The DEC), a communal coworking space for entrepreneurs and startups in the Dallas-Fort Worth metroplex.

Dallas was the first stop of the Rise of the Rest Road Trip, which will pass through five cities in five days this week.

The other seven companies to pitch included:

-Friendly, a digital health service.

-Deep Cognition, an AI development tool for businesses.

-Roomored, a virtual rendering customization tool for home builders.

-Rose Gold Dropship, a provider of inventory and supplies for beauty salons.

-CounterFind, a tool for businesses and consumers to prevent online counterfeit.

-PICKUP, a custom last-mile delivery system for furniture and appliances.

-Fetch, a solution for apartment buildings’ overcrowded package centers.

Follow us on social media for the latest updates in B2B!

Image

Latest

3Y0K DXpedition
Into Bouvet with 3Y0K: Wolfgang HB9RYZ Takes on the Challenge of Radio’s Rarest Frontier
December 5, 2025

Remote, icy, and battered by the South Atlantic, Bouvet Island is often called the most isolated place on Earth. This Norwegian territory, located roughly halfway between South Africa and Antarctica, has long captured the imagination of amateur radio operators because of its extreme inaccessibility and status as one of the rarest DXCC entities. In February…

Read More
personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More