Amend & Progress

Identifying Key Metrics and Analyzing Data on Performance Gaps Enhance MLR Review Processes

review

Leveraging data to refine and enhance the promotional material review (MLR) process has become crucial in the ever-evolving landscape of life sciences. Organizations striving for efficiency and compliance need to understand how best to utilize available data to impact their workflow and overall success significantly. How can organizations use data to improve their MLR…

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Amend & Progress
From Content Scramble to Streamlined Success: Demystifying Modular Content in Life Sciences

Modular content is the latest buzz in the life sciences industry, offering a strategic way to streamline content creation and management. With promises of increased efficiency and personalized outreach, many organizations are eager to jump on the bandwagon. But is it truly worth the effort? What exactly is modular content, and how can life…

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Amend & Progress
Department-Specific Reviews can Streamline Material Review Workflows Leading to Faster Approvals

Organizations are increasingly seeking ways to streamline internal processes while ensuring compliance and maintaining high standards. One approach gaining traction is department-specific reviews or role-specific reviews. This method assigns review responsibilities to specific departments or roles, rather than having every piece of content reviewed by all departments. This strategy not only clarifies responsibilities but…

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Amend & Progress
Early Medical Affairs Collaboration Secures Promotional Content Integrity

Strong alignment between brand and medical affairs teams is essential in today’s evolving promotional content landscape. Ensuring seamless collaboration can enhance content quality and efficiency. Effective collaboration between these teams can significantly streamline processes and improve the quality of promotional materials​ What are the key strategies to foster better collaboration between brand and medical…

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Amend & Progress
Team Alignment and Clear Objectives Drive Holistic Content Operations in Life Sciences

Understanding holistic content operations is crucial in today’s fast-paced business environment, where effective content management can be the key to success. Holistic content operations encompass the end-to-end processes that ensure content is created, reviewed, and distributed efficiently. A well-structured content operations strategy can significantly enhance organizational workflows and team morale. What exactly constitutes holistic…

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Amend & Progress
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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Amend & Progress
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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data center sector
Data Center Sector Opens Doors for Non-Traditional Career Seekers
March 3, 2025

The data center sector is expanding rapidly, driven by increasing digital demands across sectors. As this growth accelerates, data centers face a workforce shortage, with projections showing the shortage could persist for the next decade. According to a 2023 report by Uptime Institute, 50% of data center operators report difficulties filling open roles. This…

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Robin Goldsmith
Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

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From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

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Other Amend & Progress
AI to Enhance Efficiency and Ensure Content Integrity in the Material Review Process in Life Sciences Sector
April 29, 2024

The material review process in the life sciences sector is undergoing a significant transformation, thanks to the integration of artificial intelligence (AI). This shift comes at a crucial time when the demand for faster, more accurate reviews is at an all-time high, driven by the rapid pace of medical advancements and regulatory complexities. With…

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Strategic Engagement and Clear Communication Optimize Agency Input for Material Review Process Success
April 29, 2024

Navigating the intricacies of agency relationships is crucial in a world where specialized external partnerships are integral to business operations. The need to effectively manage these collaborations is underscored by the growing dependence on external expertise for tasks ranging from content creation to strategic initiatives. This discussion is vital as businesses aim to optimize…

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MLR Review System Ownership Requires Clear Roles, Strong Partnerships, & Data-Driven Decisions
April 29, 2024

Organizations increasingly depend on sophisticated systems for managing their Material/Legal/Regulatory (MLR) review processes, underscoring the growing importance of system ownership. System reliance raises significant questions about efficiency, compliance, and governance, making it a prime time for a deep dive into the challenges and best practices of system ownership. Understanding who owns these systems and how…

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The Missing Piece for MLR Team’s Success is Defining Clear Roles in the Promotional Material Review Process
April 29, 2024

As businesses increasingly rely on timely and compliant promotional materials, the complexity of managing a promotional material review team has taken center stage. The stakes are exceptionally high in industries such as life sciences, where regulatory compliance is tightly interwoven with market success. Properly managing these teams not only influences the speed of content…

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Amend & Progress: Exploring Four Perspectives in 2024 and Beyond
March 28, 2024

In a dynamic exchange on the Amend & Progress podcast by Vodori, Annalise Ludtke explores four perspectives in 2024 that will help bring effective content to the market now and beyond. With the participation of Vodori’s CEO and Co-Founder, Scott Rovegno, the conversation unveils insights on macro-level topics crucial to the organization’s strategic direction….

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Structured Reviews: Great for Elevating Content Quality in Organizational Communication
March 21, 2024

Digital content is proliferating at an unprecedented rate, and the conversation around content quality has taken center stage. For organizations, particularly those in the life sciences sector, ensuring high-quality content is not just a matter of brand reputation but also of regulatory compliance and effective communication. With the increasing reliance on digital platforms, the…

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Revolutionizing Pharmaceutical Ethics: UK’s ABPI Code of Practice Ushers in a New Era of Self-Regulation
March 20, 2024

In a dynamic era where the intersection of healthcare, regulation, and technology demands constant vigilance, the UK’s ABPI Code of Practice stands as a testament to the pharmaceutical industry’s commitment to self-regulation. Amidst a backdrop of historical challenges and technological advancements, this code serves as the rulebook guiding the ethical conduct of pharma companies…

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Revolutionize MLR Team Dynamics with Strategic Meetings and Office Hours
March 8, 2024

As the professional landscape continues to evolve with the integration of new technologies and methodologies, the emphasis on effective collaboration within Medical, Legal, and Regulatory (MLR) review teams has never been more critical. In an era where team dynamics are frequently reshaped by technological advancements and organizational recalibrations, understanding how to maintain and improve…

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The Key to Smooth Audits is Effective Document Management Strategies
March 8, 2024

In the regulatory landscape, audits serve as essential benchmarks for ensuring organizational compliance and risk mitigation. As regulations grow more intricate, the importance of effectively managing audits has escalated. This timely discussion is crucial as a single oversight can result in considerable financial and reputational harm. So what does it take to turn the…

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