Amend & Progress
Leveraging data to refine and enhance the promotional material review (MLR) process has become crucial in the ever-evolving landscape of life sciences. Organizations striving for efficiency and compliance need to understand how best to utilize available data to impact their workflow and overall success significantly. How can organizations use data to improve their MLR…
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Amend & Progress
From Content Scramble to Streamlined Success: Demystifying Modular Content in Life Sciences
Modular content is the latest buzz in the life sciences industry, offering a strategic way to streamline content creation and management. With promises of increased efficiency and personalized outreach, many organizations are eager to jump on the bandwagon. But is it truly worth the effort? What exactly is modular content, and how can life…
Amend & Progress
Department-Specific Reviews can Streamline Material Review Workflows Leading to Faster Approvals
Organizations are increasingly seeking ways to streamline internal processes while ensuring compliance and maintaining high standards. One approach gaining traction is department-specific reviews or role-specific reviews. This method assigns review responsibilities to specific departments or roles, rather than having every piece of content reviewed by all departments. This strategy not only clarifies responsibilities but…
Amend & Progress
Early Medical Affairs Collaboration Secures Promotional Content Integrity
Strong alignment between brand and medical affairs teams is essential in today’s evolving promotional content landscape. Ensuring seamless collaboration can enhance content quality and efficiency. Effective collaboration between these teams can significantly streamline processes and improve the quality of promotional materials What are the key strategies to foster better collaboration between brand and medical…
Amend & Progress
Team Alignment and Clear Objectives Drive Holistic Content Operations in Life Sciences
Understanding holistic content operations is crucial in today’s fast-paced business environment, where effective content management can be the key to success. Holistic content operations encompass the end-to-end processes that ensure content is created, reviewed, and distributed efficiently. A well-structured content operations strategy can significantly enhance organizational workflows and team morale. What exactly constitutes holistic…
Amend & Progress
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…
Amend & Progress
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…
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A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…
Debunking Sepsis Myths – Episode 1
In the first episode of The Michael Rothman podcast, we address misconceptions about sepsis in healthcare. Although it’s often claimed that sepsis accounts for nearly a third of hospital deaths, many of these deaths are linked to chronic conditions with sepsis as a secondary factor. The frequently cited statistic that delays in treating sepsis increase…
