Skip to content
‹ Back to IndustriesArchitecture & Design

AI-Generated Designs Are Letting Architects Unlock New Forms of Creativity. How Should They Deploy It?

Generative AI in architecture is already evolving architectural workflows, and the creative results are proving themselves in real time. Tools like ChatGPT and Midjourney are acting as a dynamic platform for concept design and visual brainstorming, enabling the synthesis of diverse architectural styles and historical influences into fresh and innovative ideas. There’s still a lot…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Architecture & Design expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Generative AI in architecture is already evolving architectural workflows, and the creative results are proving themselves in real time. Tools like ChatGPT and Midjourney are acting as a dynamic platform for concept design and visual brainstorming, enabling the synthesis of diverse architectural styles and historical influences into fresh and innovative ideas. There’s still a lot of misunderstanding around the power and role of AI-generated designs in architecture, though, with fear that this tech will phase out the value of expert architectural designers. Where should architects start leveraging AI in their workflows, if at all?

Some architects are realizing that AI-generated designs aren’t here to replace their work, but rather enhance it and add new layers of creativity. London-based architectural designer Tim Fu, for instance, is experimenting with the right balance of using Midjourney to produce stunning design results for brainstorming user’s artistry. Notably, architects are harnessing Midjourney’s power to explore abstract designs, merging cinematic worlds with real architectural structures. However, the practical implementation of AI-inspired designs remains a challenging endeavor, with some architects viewing them merely as conceptual visions. Despite these hurdles, firms like Coorlas Architecture are successfully integrating AI inspirations into real-world structures, such as a planned open-air pavilion in Chicago featuring AI-inspired, 3D-printed adobe arches. As the technology evolves, many in the field believe that AI’s influence could soon prompt significant changes across the real estate sector.

A DALL-E generated image of an imaginative building fusing traditional Japanese building styles with the clean and contemporary detailing of Olson Kundig.

Mark Nichols, owner of and architect at MNichols Design and a strategic architectural advisor at Real Estate Bees, as well as Jeff Akerman, principal at RISE Architecture and a strategic architecture advisor at HouseCashin.com, reflect on the fast-moving adoption of AI-generated designs in architecture, and offer some strategies for how these tools can lay new foundations for creativity.

Mark’s Thoughts

“Artificial intelligence, especially image aggregation and generation AI, like Midjourney or Adobe’s Firefly or DALL-E, are creating an undeniable buzz in many industries, but especially architecture and design. Currently AI excels at aiding the concept design and visual brainstorming phase of a project. Beyond that phase, it still requires the expertise and training of an architect to synthesize that concept into a workable set of drawings that incorporates the client’s needs, programmatic considerations, zoning and building code regulations, construction constraints, and consultant input.

Now that’s not to undersell the importance of concept design and visual brainstorming. What AI can do right now is frankly incredible and almost taken for granted because of all the options that are out there. It produces compelling and beautiful images that can be crafted to fit specific prompts, but it can also explore blending of architectural styles and provide a playfully iterative process for honing new hybrid approaches to architecture.

For instance, let’s say there is a client that likes the exposed structure and layered masking of traditional Japanese architecture, but also loves the clean and contemporary detailing of Olson Kundig, one of the world’s leading residential architecture firms. Well, a prompt can be crafted that blends these two styles, and within seconds we get a glimpse into a new architecture that bridges hundreds of years of architectural history.

AI produces amazing concept imagery, but more importantly, provides opportunity to quickly combine different styles and take elements from various architects and other past successful designs and breathe the visual life into something new and unexpected. I’ve been enjoying working with this new technology and I’m excited to see where it goes next.”

Jeff’s Thoughts

“One of the things that we see from AI, specifically when it comes to facade work and other items that we use AI for, for generating conceptual concepts within designs and layouts, we find that the information coming out of it is pulled together from multiple different sources. So it searches online for information and then you get this kind of mosaic of information, which gives us a very unique approach to design. So one of the things that we started using it for is that if we want to play with a different facade idea, we’ll actually throw it into an AI and spit out a bunch of information on many different items that the building could potentially look like.

One of the things we actually used AI for recently is we were working on a competition. We threw the ideas that we had in mind for the AI and spit out a very interesting rendering for what it could potentially look like.

I want to take a moment to talk about what I think AI should be doing and what potentially it could be doing in the future, is that we do in architecture firms, we do a lot of construction documents where we do an analysis on the building at the back end. I would love AI to be able to do its own analysis of the building to make sure that the details are buildable and actually all of the items that we were thinking of actually went through them, paid attention to those details because I think the future is that AI can really do our construction documents for us, we’ll do the design, we’ll pay attention to those designs, but imagine spitting a design set into an AI system and then within 15, 20 minutes, you have a full set of construction documents. I mean, absolutely amazing, amazing feat by that.”

Article written by Daniel Litwin.

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Architecture & Design, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Architecture & Design Insights

AIA survey finds 74% of architecture firms used AI in day-to-day operations in 2025

AIA survey finds 74% of architecture firms used AI in day-to-day operations in 2025

The American Institute of Architects' Business of Architecture 2026 report found U.S. architecture firms generated $121.7 billion in gross billings in 2025, and 74% reported using artificial intelligence in day-to-day operations. The survey covers 2025, while AIA's monthly billings index has tracked a softer 2026. For firm leaders, the survey is most useful as a 2025 baseline for staffing, software and succession budgets.

  • 01AI use is now a majority habit in architecture firms, at 74% in 2025, but the report's public summary measures use rather than payoff, so firms still need their own test of what AI returns.
  • 02The firm survey's growth and profitability findings describe calendar 2025; the 2026 billings index points to average revenue down 3% and a flat 2027, so a firm benchmarking this year against the report should expect to look weaker without having slipped.
  • 03$152,000 in net billings per employee is a usable 2025 reference point, but only when compared on the same net basis and against firms of similar size.

Nov 15, 2026

Archeform BIM 1.1 aims to cut redraws for small SketchUp firms

Archeform BIM 1.1 aims to cut redraws for small SketchUp firms

Archeform BIM 1.1, a €199-a-year SketchUp extension, puts existing, demolished and new construction in one model, with a separate drawing set for each. It also adds material schedules and richer IFC4 export. For small practices, the exported file is the real test.

  • 01At €199 a year, Archeform BIM is priced against redraw time, and its key test is whether its IFC export is good enough for consultants and authorities.
  • 02Renovation work gains the most from version 1.1: one SketchUp model now produces separate drawing sets for existing, demolished and new construction, plus CSV material schedules with an optional breakdown by storey.
  • 03Authorities that accept SketchUp-authored models still judge the export. Singapore's CORENET X guidance tells teams to check geometry, storey structure, coordinates and required data in an IFC viewer before submission.

Nov 14, 2026

Fanshawe College's solar cladding is expected to supply around 18% of near-term power

Fanshawe College's solar cladding is expected to supply around 18% of near-term power

Fanshawe College's Innovation Village in Ontario carries 174.86 kWp of SolarLab solar cladding on every elevation, expected to supply around 18% of near-term power. A thin polymer layer keeps PV panels below the European A2 fire class, so fire strategy belongs beside the energy model from day one.

  • 01A 174.86 kWp solar facade on every elevation of a college building is estimated to produce 122.98 MWh a year, about 18% of near-term power, which works out to roughly 700 kWh per kWp.
  • 02PV panels have about 0.9 mm of polymer encapsulant that SolarLab says keeps them from reaching A2 under EN 13501-1, so ventilated-cavity fire blocking and wall detailing often need to be addressed early in design.
  • 03Modeling (one climate/device type) suggests maximizing PV output alone can trade off against total electricity use, so teams should balance generation with net consumption across tilt/orientation options.

Nov 13, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512