Can Smart City Expo World Congress Get Human-Centric?

 

Barcelona is getting its digital ducks in a row to prepare for Smart City Expo World Congress, the leading international event on cities and smart urban solutions. Representatives from major global hubs like New York, Rio de Janeiro, Berlin, Sydney, Tokyo and Seoul are coming together to share knowledge, but also flex each country’s latest and greatest smart city innovation.

Internationally-recognized smart city strategist and CEO of the digit group, inc.Paul Doherty, is a bit perplexed, though. Why is the leading smart city conference still so focused on the next big technology, when there’s something deeper to smart city evolution that still needs to be addressed?

Paul’s Thoughts

“So here’s the thing, it’s November. And when it’s November, it’s always time Barcelona to go to the Smart City Expo World Congress. It’s an interesting time because it sort of rolls up that year’s theme. And my take on this is that there’s a lot of talk about convergence in smart cities. Great that they’re finally getting there, about thinking about ecosystems instead of everyone touching the elephant in a different way and calling it a smart city.

But as I’m looking through all of the different types of themes and proposals and what’s being talked about on the floor, where’s the human-centric side of this stuff, right? I know that Yogi Bera had a famous saying that, “no one goes there anymore because it’s too popular.” That’s kind of what the Barcelona World Expo’s turned into for smart cities.

A lot of big names, a lot of self-interest, but when are we gonna just talk about the human-centric community based way of where smart cities really brings us value. Let’s wait and see.”

Follow us on social media for the latest updates in B2B!

Image

Latest

transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More
AI adoption strategy
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work
February 10, 2026

For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked…

Read More
Experiential
Scaling Experiential Learning at Slippery Rock University with Dr. John Rindy
February 9, 2026

Regional public universities are being asked to do more with fewer students, fewer dollars, and less margin for error—making student persistence, timely graduation, and career outcomes central institutional concerns. Under mounting enrollment pressure and a shifting labor market, experiential learning has moved from a “nice to have” to a strategic imperative. Research consistently shows…

Read More
data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More