Can Smart City Expo World Congress Get Human-Centric?

 

Barcelona is getting its digital ducks in a row to prepare for Smart City Expo World Congress, the leading international event on cities and smart urban solutions. Representatives from major global hubs like New York, Rio de Janeiro, Berlin, Sydney, Tokyo and Seoul are coming together to share knowledge, but also flex each country’s latest and greatest smart city innovation.

Internationally-recognized smart city strategist and CEO of the digit group, inc.Paul Doherty, is a bit perplexed, though. Why is the leading smart city conference still so focused on the next big technology, when there’s something deeper to smart city evolution that still needs to be addressed?

Paul’s Thoughts

“So here’s the thing, it’s November. And when it’s November, it’s always time Barcelona to go to the Smart City Expo World Congress. It’s an interesting time because it sort of rolls up that year’s theme. And my take on this is that there’s a lot of talk about convergence in smart cities. Great that they’re finally getting there, about thinking about ecosystems instead of everyone touching the elephant in a different way and calling it a smart city.

But as I’m looking through all of the different types of themes and proposals and what’s being talked about on the floor, where’s the human-centric side of this stuff, right? I know that Yogi Bera had a famous saying that, “no one goes there anymore because it’s too popular.” That’s kind of what the Barcelona World Expo’s turned into for smart cities.

A lot of big names, a lot of self-interest, but when are we gonna just talk about the human-centric community based way of where smart cities really brings us value. Let’s wait and see.”

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More