Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

Engineering State-of-the-Art VLMs

A state-of-the-art vertical lift machine requires state-of-the-art engineers. Vidir has both. Meet two key members of the Vidir engineering team – Dimitri Caldeira, Director of Engineering, and Brady Palsson, Electrical Technologist. They stopped by Vertical with Vidir to give their insights on today’s vertical lift machines, the latest trends, and what they’ve engineered for Vidir…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share
Engineering State-of-the-Art VLMs

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Request an invite

A state-of-the-art vertical lift machine requires state-of-the-art engineers. Vidir has both. Meet two key members of the Vidir engineering team – Dimitri Caldeira, Director of Engineering, and Brady Palsson, Electrical Technologist.

They stopped by Vertical with Vidir to give their insights on today’s vertical lift machines, the latest trends, and what they’ve engineered for Vidir to differentiate the VLM market.

“Everything these days is integrated one way or another,” Caldeira said. “We have inventory control inside the machines. So, very precise information—real data—is available for whatever needs you may have.”

To keep pace with industry 4.0, Vidir VLMs have the technology to be fully aligned with the future.

Palsson spoke on some of the differentiators he believes set Vidir apart from other VLM space competitors. Unlike some VLMs that could take up to two weeks to install at a location, Vidir strives for an installation period of approximately three days.

“Throughout the industry, we see everybody’s attempt at VLMs have different technologies used, and some of them have advantages and disadvantages,” Palsson said. “By jumping into our servo motor application, we negated a lot of the problems previous manufacturers have had to engineer around. By increasing our accuracy, we can negate a lot of the needs for very expensive positional encoders, etc.”

According to Caldeira and Palsson, the secret to Vidir’s VLM’s success lies in its simplicity, accuracy, durability, and reliability.

“We’re using technology that’s been in place for many years,” Caldeira said. “But the way we’re combining the technology with electrical and automation, that’s what makes it special.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

San Pedro Bay Container Volumes Hit Third-Highest Level on Record

San Pedro Bay Container Volumes Hit Third-Highest Level on Record

July import volumes at the San Pedro Bay port complex reached the third-highest level for the month on record, according to a JLL analysis reported by GlobeSt on Sept. 10. GlobeSt also reported that fuel surcharge pressure is concentrated on longer-haul drayage routes serving destinations farther inland, with surcharges across Southern California, the Inland Empire, Las Vegas and Phoenix averaging 31% above base rates.

  • 01Container rates from East Asia to the U.S. West Coast rose 170% since mid-May and 314% since the start of the Iran conflict in 2026.
  • 02Machinery, technology and AI-related equipment now represent 61% of customs import value, up from 15% in 2019.
  • 03Fuel surcharges on drayage across Southern California, the Inland Empire, Las Vegas and Phoenix have climbed to an average of 31% above base rates, up from 8% in January, GlobeSt reported Sept. 10.

Sep 9, 2026

AHR Structures $696M Senior Housing Deal to Skip Two Assets

AHR Structures $696M Senior Housing Deal to Skip Two Assets

American Healthcare REIT announced on Sept. 3, 2026 that it acquired eight senior housing communities for about $696 million across six East Coast states. The deal involved assigning two additional properties, originally part of a 10-community package, to another institutional investor.

  • 01Eight East Coast senior housing communities totaling 867 units acquired for $696 million across Massachusetts, Connecticut, New Jersey, Pennsylvania, Delaware, and Georgia.
  • 02AHR structured the deal by purchasing eight of ten marketed properties and assigning agreements for the two unwanted assets to another investor at AHR's allocated basis.
  • 03Year-to-date investments for AHR exceeded $2 billion in 2026, including this eight-community purchase as part of a broader $1.4 billion disclosed in Q2 earnings.

Sep 9, 2026

Mass timber can cut weeks off schedules, but insurance and keeping it dry decide who wins

Mass timber can cut weeks off schedules, but insurance and keeping it dry decide who wins

Mass timber can frame faster with less labor. But moisture protection and builder’s risk placement can make or break project economics. For owners, success is now a planning discipline.

  • 01The schedule benchmark is no longer theoretical: Redstone Arsenal’s CLT hotel cut structural duration by 37%, and that number is showing up in owner discussions about delivery models and labor planning.
  • 02Insurance is becoming a design input for mass timber, moisture exposure and remediation lead times belong in specs and logistics plans before panels ship.
  • 03Mass timber’s most practical upside often lands outside carbon: exposed structure reduces finish scope, but it forces earlier HVAC decisions in open-ceiling spaces.

Sep 6, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512