Articles by tag: VLM

How Vidir Got to Vertical Storage and Inventory Management

How did a family company making storage solutions out of necessity grow to become a trusted leader in vertical storage and inventory management solutions? For answers, Vertical with Vidir went straight to the source. Ernest Rempel, CEO, and Peter Dueck, Co-Owner of Vidir, spoke about its evolution and growth during the past 35 years. Dueck’s…

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Architecture & Design
Engineering State-of-the-Art VLMs

A state-of-the-art vertical lift machine requires state-of-the-art engineers. Vidir has both. Meet two key members of the Vidir engineering team – Dimitri Caldeira, Director of Engineering, and Brady Palsson, Electrical Technologist. They stopped by Vertical with Vidir to give their insights on today’s vertical lift machines, the latest trends, and what they’ve engineered for Vidir…

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AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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