Communicating a Green Insulation Responsibility to Customers

 

As consumers develop an interest in healthy, high-performance building products, coarse wool products such as Havelock Wool are becoming the gold standard for a truly green insulation product.

Today on the A&D Podcast brought to you by MarketScale, host Tyler Kern sat down with Cameron Reith, founder and partner of Greenhome Solutions, a family-owned green building product supplier and Andrew Legge, founder and managing partner of Havelock Wool to discuss how consumers are finding their way to this unique replacement for traditional fiberglass insulation.

While fiberglass has replaced more hazardous asbestos insulation in recent decades, the thin fibers of plastic and glass are also dangerous for human inhalation. Pinpointing the safety issue, Legged asked: “If you won’t touch it, why are you spec’ing it for your architect in your building?”

 Cameron Reith saidThat’s why construction experts like Reith have come to recommend Havelock and other green building products in his Seattle-based Greenhome Solutions store.

“Wool is an amazing fiber that performs no matter what application,” Reith said, who made Havelock Wool its exclusive recommended insulation solution. “Whether for your socks or your insulation, wool is good with moisture and it’s got comparable R-value to anything that’s in those walls. It’s really is a no-brainer for us.”

Reith and Legged also discussed how green-minded customers in Seattle, specifically, are showing what interest and demand there is for green insulation solutions.

“With wool, there’s just no better fiber for the purposes of insulation,” Legge said.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More
facial recognition
Biometrics Beyond Security: A New Era for Facial Recognition
April 1, 2025

Facial recognition technology has long hovered on the fringe of mainstream adoption—promising futuristic solutions but often shackled by high costs, limited applications, and public skepticism. In 2024, however, a pivotal shift is underway. Thanks to advances in edge devices, reduced price points, and changing attitudes toward digital identity, biometric authentication—particularly facial recognition—is now finding a…

Read More
SIA RISE Community
How SIA RISE is Shaping the Industry Through Community and Intentional Growth?
April 1, 2025

The security industry is experiencing a quiet revolution—one led not by technology alone, but by a new wave of passionate young professionals. As legacy systems give way to modern, cloud-based platforms and mobile-first solutions, the need for fresh perspectives, diverse skill sets, and energized leadership is more pressing than ever. One organization at the forefront…

Read More