Communicating a Green Insulation Responsibility to Customers

 

As consumers develop an interest in healthy, high-performance building products, coarse wool products such as Havelock Wool are becoming the gold standard for a truly green insulation product.

Today on the A&D Podcast brought to you by MarketScale, host Tyler Kern sat down with Cameron Reith, founder and partner of Greenhome Solutions, a family-owned green building product supplier and Andrew Legge, founder and managing partner of Havelock Wool to discuss how consumers are finding their way to this unique replacement for traditional fiberglass insulation.

While fiberglass has replaced more hazardous asbestos insulation in recent decades, the thin fibers of plastic and glass are also dangerous for human inhalation. Pinpointing the safety issue, Legged asked: “If you won’t touch it, why are you spec’ing it for your architect in your building?”

 Cameron Reith saidThat’s why construction experts like Reith have come to recommend Havelock and other green building products in his Seattle-based Greenhome Solutions store.

“Wool is an amazing fiber that performs no matter what application,” Reith said, who made Havelock Wool its exclusive recommended insulation solution. “Whether for your socks or your insulation, wool is good with moisture and it’s got comparable R-value to anything that’s in those walls. It’s really is a no-brainer for us.”

Reith and Legged also discussed how green-minded customers in Seattle, specifically, are showing what interest and demand there is for green insulation solutions.

“With wool, there’s just no better fiber for the purposes of insulation,” Legge said.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More