Reinforcing the Bottom Line with Sustainable Strategies

Sustainability, transparency, wellness and resiliency are the pillars of the green building world. Host Daniel Huard, the Godfather of Sustainability, collaborates with the experts around the world focusing on green design.

 

What if every single act of design and construction made the world a better place? Well, according to living-future.org, the Living Building Challenge is the world’s most rigorous proven performance standard for buildings. People from around the world use the organization’s regenerative design framework to create spaces that give more than they take, becoming a living, regenerative building that:

  • Connects occupants to light, air, food, nature, and community
  • Is self-sufficient and remains within the resource limits of their site
  • Creates a positive impact on the human and natural systems that interact with them

Environmental champion, Anthony Guerrero, is both a Board Chair for the International Living Future Institute as well as the Chief Real Estate and Sustainability Officer at Natural Resources Defense Council (NRDC)—an organization of more than three million members and online activists with the expertise of some 700 scientists, lawyers and policy advocates across the globe to ensure the rights of all people to the air, the water and the wild. Leading the development of sustainability strategies for NDRC’s core operations, Guerrero focuses on the triple bottom line—social equity, sustaining the environment and financial viability—putting in to practice the principles of the Living Building Challenge to revamp the internal operations of NRDC and to demonstrate transformation in Operations Management.

Build for Impact, a Green Building podcast by MarketScale, is a platform that allows for collaboration with some of the best minds in the world who focus on green design and sustainability, then incorporating these ideas into building projects to help lessen their environmental impact, ensuring a cleaner future for the next generation. And on this episode of Build for Impact, Guerrero joins host Daniel A. Huard, LEED Fellow and the Godfather of Sustainability. They discuss the catalyst that peaked Guerrero’s interest in the environmental movement and a career that centers around building sustainability, projects that he has led to reduce our carbon footprint, the issues of climate versus social justice, the Living Building Challenge, implementing rigorous Materials Petal Certification to offset the adverse effects that building materials have on humans, other species, our planet and its resources, the industry’s responsibility, and more.

Attaining, at the time, the highest-rated LEED Platinum V2 build-out for both their New York and DC offices, when NDRC began the process for their Chicago office, Guerrero was caught off guard by concerns from his own team.

“Our staff—who are very immersed in these issues of toxins in our materials and in our everyday products—they would ask me about the materials we were bringing into our spaces, and I realized that the rigors that we were doing to adhere to the LEED-scorecard were not as rigorous as the expectations of our staff. So I kept looking for a better way to ensure that we didn’t have any of the toxins that we were advocating against in our DC material selection, in our process at all,” remarked Guerrero. “During our build-out in Chicago, Eileen Quigley (NDRC Sustainability Manager) brought up the Living Building Challenge Petal Certification for materials. We found that it was rigorous—far and above what we were doing before. We realized it was going to be extremely hard, but it paid off. We did that work and didn’t have a single concern from our staff. We had evolved to be actually more rigorous and more aggressive in our vetting of materials.”

Listen To Previous Episodes of Build for Impact Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

radio
Where Experience Meets the Extreme: John F5VHQ at Radio’s Most Isolated Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction. Bouvet…

Read More
DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More