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Disrupting the Sport of Cheerleading: Establishing Cheerleading as an Official Olympic Sport in 2021 (Episode Two)

Cheerleading official Olympic sport

Cheerleading has evolved into a sophisticated, global sport, recognized for its athleticism, artistry, and ability to inspire confidence among youth. In 2021, cheerleading was recognized as an official Olympic sport, underscoring its significance on the international stage. This transformation reflects the efforts of innovators like Jeff Webb, whose leadership and vision turned cheerleading into…

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Disrupting the Sport of Cheerleading: Creating a Juggernaut Business and Brand (Episode One)

Cheerleading has leapt from the sidelines to center stage, thanks to its transformation into a global athletic powerhouse. With its recent recognition as an Olympic sport, the evolution of cheerleading from school spirit activities to a multi-billion-dollar industry is monumental. Central to this transformation is Jeff Webb, whose groundbreaking vision reshaped the sport and…

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Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football

The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…

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Athlete Mental Health and Advocacy Requires Several Steps of Strategizing

Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…

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Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…

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Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry

In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…

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Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences

Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…

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Health Career Journeys | Olivia Li | Bonus Episode
Health Career Journeys: Olivia Li
December 18, 2024

On this special bonus episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing Officer & Host at CGFNS International, Inc., sits down with Dr. Olivia Wei Li, RN, MSN, EdD, an International Nursing Educator and Consultant whose remarkable career spans continents and decades. With over 27 years of experience, Dr….

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Scaling CV Checkout in Grocery Stores with ISV and OEM Collaboration
Scaling CV Checkout in Grocery Stores with ISV and OEM Collaboration
December 18, 2024

The grocery retail industry in India is undergoing a major transformation, driven by AI-powered solutions that bridge the gap between online and offline experiences. In this episode of To the Edge and Beyond, Michelle Dawn Mooney speaks with Rakshit Daga, Chief Product & Technology Officer at BigBasket; Raghavendra Bhat, Principal Engineer at Intel Corporation;…

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david clayton
David Clayton
December 17, 2024

In this Panda Perspectives episode, Duke Health’s David Claxton shares insights on measuring digital health ROI, drawing from his experience in both health systems and as a former digital health vendor. He discusses challenges in validating ROI claims, the importance of realistic vendor partnerships, and the surprising under-prioritization of clinic time savings. David highlights Duke’s…

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digital health roi report
Digital Health ROI Report
December 17, 2024

In this episode of Panda Perspectives, Panda Health’s Amy Oliver and David Jastrow dive into their newly released digital health ROI report, discussing surprising findings and key takeaways. They explore how hospital leaders prioritize patient outcomes, experience, and quality over cost savings, while also addressing skepticism around vendors’ ROI claims.

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The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023…

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Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
April 5, 2024

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…

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Exposing the Charade: The Reality Behind Pay-for-Play Restrictions in College Sports
April 1, 2024

In the landscape of college sports, how is the recent injunction impacting the pay-for-play restrictions and the transparency of NIL deals? Once a cornerstone of maintaining amateurism in college athletics, pay-for-play restrictions are now under scrutiny for their role in the evolving dynamics of athlete compensation. AJ Krow, host of the Krow Knows podcast,…

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Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
March 24, 2024

How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across…

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Inside the Honky Tonk Empire: A Conversation with Amanda Banda, Director of Marketing at Billy Bob’s Texas
March 14, 2024

In an era where digital transformation is reshaping every aspect of our lives, the live music industry is not left behind. Innovations in streaming technology, social media, and audience engagement tools offer both challenges and opportunities for artists and venues alike. With live music being a vital cultural expression and significant economic activity, understanding…

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PGA Works Fellowship Program Adds Five Positions In 2024; Alumni Thriving In The Golf And Sports Industry
March 11, 2024

The PGA of America REACH Foundation, the 501(c)(3) charitable foundation of the PGA of America, has announced that the PGA WORKS Fellowship program has added five new positions in 2024, reaching a total of 28 different PGA of America Sections along with the Advocates Professional Golf Association (APGA Tour) and Intersport Detroit. The new PGA…

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PGA Coach Thor Parrish Integrates Golf Fitness into FGCU PGA Golf Management Education
March 11, 2024

PGA Coach Thor Parrish has plenty of experience and expertise in the world of golf. From graduating with a bachelor’s degree at Florida Gulf Coast University’s PGA Golf Management program, to earning his masters degree in Exercise Science, Parrish knows what it takes to be a successful PGA of America Golf Professional. And now as…

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Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer
February 22, 2024

The “Messi effect” on Major League Soccer (MLS) has been nothing short of revolutionary, transforming not just the fortunes of Inter Miami CF but reshaping the league’s entire landscape. With Lionel Messi leading the charge, Inter Miami’s valuation has skyrocketed to over a billion dollars, marking an extraordinary leap in franchise value and spotlighting…

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Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody
February 21, 2024

Welcome to another electrifying episode of the Krow Knows Podcast, where today we delve deep into the seismic shifts transforming college sports, with a special focus on the NIL (Name, Image, and Likeness) and the transfer portal. Joining host AJ Krow is Billy Embody, the esteemed publisher of On3 Sports, who brings unparalleled insight into…

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