Articles by author: Mark Schneiderman

Black Friday 2022 In-Review: How Did Supply Chain Challenges and Consumer Pessimism Turn into Record Sales?

Black Friday 2022 Macy's
Black Friday 2022 and its cousin Cyber Monday are now behind us, and boy did they both make waves across retail. Not only did Black Friday's in-store foot traffic break records Read more

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The B2B Marketing Trends to Leave Behind in 2022
November 30, 2022

A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]

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Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
November 30, 2022

Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]

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education system
Assessment in Our Education System: A Barrier and an Opportunity
November 30, 2022

In today’s time-based education system, Students take tests and receive assessments based on those results. But what are the takeaways and feedback for students? Do students understand the results, where they went right, or where they went wrong? What are the quality levels of these assessments, and do they provide opportunities to improve a […]

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How COVID-19 Could Thin the EdTech Product Herd to Maturation and Educational Impact: A 3-Step Framework
July 6, 2020
I spent 15 years as the edtech industry’s chief policy advocate, and the last few with three K12 solution providers. Throughout, like all of you, I witnessed the good, the bad, and the ugly of Read more