B2B in the News
This year’s budget proposal season is a little spicy as it’s the first major budget haggling of Biden’s administration, and it seems to be focusing heavily on goals he campaigned on; funding for more equitable education, pollution reduction, and a 110 billion dollar transportation package. That infrastructure package is now more of a reality, and…
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B2B in the News
Will AMC’s Decision to Accept Bitcoin Generate Crypto Momentum?
Some significant news in the cryptocurrency was finally made official recently, as theater juggernaut AMC announced that it would begin accepting Bitcoin by the end of 2021. The theater chain will also begin accepting Apple Pay and Google Pay, though the Bitcoin announcement was obviously the star of the show when CEO Adam Aron hopped…
B2B in the News
California’s Record Heat Waves Drive Droughts to Match
Extreme temperatures have impacted the nation’s power grid from both ends of the spectrum, with states like Texas experiencing both severe outages during an unprecedented freeze and drastic sags during the hot summer months. In California, though, things have taken an even more disruptive turn. The state recently shut down a major hydroelectric plant at…
B2B in the News
Hiring Picks Up the Pace Despite Lingering COVID Concerns
Even with parts of the country being hit hard by a wave of the Delta variant of COVID-19, the outlook for the jobs market appears to be on an upward swing. In July, nonfarm payrolls skyrocketed, increasing by more than 940,000 as the unemployment rate dipped to just under 5.5%, according to a recent report…
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Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…
ROI Case Study
Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…
Clip 2 – Fighting for Coverage: One Patient’s Story
Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…