B2B in the News
This year’s budget proposal season is a little spicy as it’s the first major budget haggling of Biden’s administration, and it seems to be focusing heavily on goals he campaigned on; funding for more equitable education, pollution reduction, and a 110 billion dollar transportation package. That infrastructure package is now more of a reality, and…
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B2B in the News
Will AMC’s Decision to Accept Bitcoin Generate Crypto Momentum?
Some significant news in the cryptocurrency was finally made official recently, as theater juggernaut AMC announced that it would begin accepting Bitcoin by the end of 2021. The theater chain will also begin accepting Apple Pay and Google Pay, though the Bitcoin announcement was obviously the star of the show when CEO Adam Aron hopped…
B2B in the News
California’s Record Heat Waves Drive Droughts to Match
Extreme temperatures have impacted the nation’s power grid from both ends of the spectrum, with states like Texas experiencing both severe outages during an unprecedented freeze and drastic sags during the hot summer months. In California, though, things have taken an even more disruptive turn. The state recently shut down a major hydroelectric plant at…
B2B in the News
Hiring Picks Up the Pace Despite Lingering COVID Concerns
Even with parts of the country being hit hard by a wave of the Delta variant of COVID-19, the outlook for the jobs market appears to be on an upward swing. In July, nonfarm payrolls skyrocketed, increasing by more than 940,000 as the unemployment rate dipped to just under 5.5%, according to a recent report…
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The Framework Series Advantage: The RED Marketing Edge Every Brand Needs
Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…
The Framework Series Advantage: Strengthening Teams with Conversational Capacity
Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…
DisruptED in the D with Chris Dargin Part 2
As the tech industry continues to reshape the globe and offer up unprecedented opportunities for innovation, entrepreneurship, and workforce disruption, it has also allowed some big towns the ability to see benefits. With Detroit rebuilding itself from economic downturns and industrial decline, the city is seeing a rise in tech-driven initiatives aimed at fostering…