AirIQ: Design Innovation and Testing for Better OEM Solutions

 

Indoor air quality is a topic of considerable public interest in the wake of the COVID-19 pandemic, but Mark Lundberg has been thinking about it for far longer.

The Product Director for Field Controls helps develop new blower products, empowering facilities managers to move clean air into their buildings and make sure air is circulating to difficult to reach places.

While some companies are keen to give their customers a cookie-cutter solution, Lundberg and Field Controls look to understand what the client wants to accomplish and what their space looks like before making a sale.

“There’s a lot of blower managers out there where you can open up a book and say I need A, B and C. That’s the blowers I want. Great,” Lundberg said. “We’re the guys that say, I have an A, have a B and have a C, but tell me your application so I can tune it to fit exactly what you’re looking for. So, you get the best product for your money and the bang for your buck. It’s more tailored to fit exactly your need, not one-fan-fits-all.”

That means plenty of innovation and nearly constant design of new products and testing to make sure things are working as expected and actually will perform the task at hand. One of the biggest challenges is creating a small product that still has plenty of power but isn’t sucking up loads of energy.

“That’s the trifecta you’re looking for – being able to produce more airflow and higher static with less power as compared to everybody else that’s out there,” Lundberg said.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More