Customer Queues: ‘There’s Got To Be a Better Way to Do This’

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Erik Berg says

 

If you’ve ever waited in an unbudging customer line, then you’ve thought to yourself, “There’s got to be a better way to do this.” This is an issue that plagues facility managers and store owners regardless of industry, and like many other processes that have revolutionized brick and mortar stores, the answer to this problem may lie in efficient uses of data and technology.

On this episode of the podcast, host Tyler Kern sat down with Erik Berg, sales consultant for the North American region at NEMO-Q, to discuss best practices for customer queuing.

“It’s the face of your business. Someone comes into your office, and it’s the very first impression they get,” he said.

NEMO-Q is a growing company that sells and designs queuing systems for government agencies, hospitals, and companies. Unlike the traditional waiting or line experience, NEMO-Q also provides companies with the ability to collect data by soliciting feedback.

In this episode, Berg discussed different methods for check-in, including an on-site kiosk or remote check-in on your smartphone or computer, and why this elevated experience can change a visitor’s entire perception of an experience.

“You’re inevitably going to have long lines in government offices, for example, so the name of the game becomes about the organization and whoever delivers best will win,” Berg said.

Showing real-time wait times online is one way to mitigate the waiting process for customers, he explained.

“Having a modern solution to organize your walk-in traffic is almost a necessity,” he said.

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