Modernizing Sports Arenas and How Venues Have Evolved

 

WiFi, mobile ordering and targeted advertisements are commonplace at many sports arenas today, but that wasn’t the case as recently a few years ago. The demand for interactivity in venues has skyrocketed as professional sports has looked to improve the in-stadium experience. Tod Caflisch of TechFoundry LLC has been one of the champions of this cause. Tod has been a technology executive for major teams like the Minnesota Vikings, Detroit Red Wings and the San Antonio Spurs, and has helped pioneer the modern uses of sports and venue related technology.

On this episode of MarketScale Mornings we dive deep into the world of technology integration with sports teams and arenas. Tod weighs in on topics like WiFi integration, in-game experience and fan engagement. He also provides additional insight on what modern sports teams and leagues can do to create a more engaged audience base.


 

Stay tuned every Thursday for the latest thought leadership in B2B on MarketScale Mornings

Check out our industry page for all of your B2B news, tips and trends

You can also follow MarketScale on our LinkedIn page or on Twitter

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More
adaptive learning
Scaling Career-Ready Skills: How Adaptive Learning and Generative AI Are Transforming Higher Education
May 4, 2026

Skills-based learning has moved from buzzword to mandate as colleges face mounting pressure to connect credentials, employability, and measurable learner outcomes. Employers are increasingly using skills-based hiring practices, and NACE’s Job Outlook 2026 notes that students need to demonstrate concrete examples of skills in action during hiring processes. At the same time, higher education…

Read More
Gen Alpha
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
May 4, 2026

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Education Through Learning Labs and Hands-On STEM Experiences
May 4, 2026

Education systems around the world are under pressure to evolve faster than ever, especially for underserved communities. In the U.S. alone, millions of students in low-income households still lack access to STEM resources and career pathways—fueling a widening opportunity gap. For more than 30 years, the TGR Foundation, founded by Tiger Woods, has worked…

Read More