Modernizing Sports Arenas and How Venues Have Evolved

 

WiFi, mobile ordering and targeted advertisements are commonplace at many sports arenas today, but that wasn’t the case as recently a few years ago. The demand for interactivity in venues has skyrocketed as professional sports has looked to improve the in-stadium experience. Tod Caflisch of TechFoundry LLC has been one of the champions of this cause. Tod has been a technology executive for major teams like the Minnesota Vikings, Detroit Red Wings and the San Antonio Spurs, and has helped pioneer the modern uses of sports and venue related technology.

On this episode of MarketScale Mornings we dive deep into the world of technology integration with sports teams and arenas. Tod weighs in on topics like WiFi integration, in-game experience and fan engagement. He also provides additional insight on what modern sports teams and leagues can do to create a more engaged audience base.


 

Stay tuned every Thursday for the latest thought leadership in B2B on MarketScale Mornings

Check out our industry page for all of your B2B news, tips and trends

You can also follow MarketScale on our LinkedIn page or on Twitter

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More