Last week, stakeholders and professionals from the roofing industry gathered in Dallas at the 2020 International Roofing Expo. Marketscale was there to cover all things roofing, including hearing from Josh Strehle, Marketing Coordinator for RoofSnap. RoofSnap provides a robust software platform that allows roofing companies to measure, estimate, contract, and order from one central hub.

The roofing industry is evolving, and technology is becoming a must-have tool. That’s easy to see when you look at some of the attendees of the expo, such as RoofSnap, which is bringing intuitive, easy to use software to roofing companies.

Josh shared, “We’re in the market to bring technology to the roofing industry, which is still about 10 years behind other industries. Many roofing contractors still rely on paper methods to measure and estimate, leading to inefficiency and risks of human error.”

So, what does a digital company actually get out of coming to in-person events? Roofing is still considered an old-school industry, in the way that they interact with customers and vendors. To get them excited about technology, engaging in in-person conversations can help them make the leap.

“Talking to customers and professionals in the industry face to face still has great value in the digital world. What I take away most from these opportunities is what I hear from customers regarding their needs. That feedback helps us better align our software with their requirements,” John said.

Hear more about the expo and RoofSnap by listening to the podcast.